Google Expands Dynamic Remarketing Ads

Oct 2, 2014 - 8:08 am 1 by
Filed Under Google Ads

Google Display NetworkGoogle is expanding their dynamic remarketing ads to more verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education.

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.

How does it work?

(1) Create a feed that includes all of your products or services, along with details about each item (unique ID, price, image, and more). These details are then pulled from your feed into your dynamic ads. You’ll upload your feed to the Business data section of your Shared library, unless you’re a retailer. If you’re a retailer, you’ll upload your product feed to the Google Merchant Center.

(2) Add the dynamic remarketing tag with custom parameters to all pages of your website. The tag adds your website visitors to remarketing lists and associates them with the unique IDs of the feed items they viewed. You’ll find your tag in the Audiences section of your Shared library.

(3) Dynamic ads use layouts in numerous sizes and formats for modern platforms, including HTML5 for mobile devices. You’ll create dynamic ads in the Ad gallery.

For help setting this up, go to this help page.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: The Lyft Elevator Is Hairy