Google Personalized Search: Ages, No & Previous Searches, Yes

Apr 24, 2017 - 7:56 am 1 by

Google Personal Search

I've been very interested in personalized search and Google for some time now. It use to be talked about way more in the past but these days, you barely hear anything about it. In fact, I use to use a search parameter that removed personalization, such as adding &pws=0 to the end of the URL string. These days, I barely ever use it - I go incognito.

In short, I wonder how much of the search results are really personalized these days outside of local specific geo information.

Gary Illyes answered a bunch of questions around personalized search from Dawn Anderson over the weekend. He said that personalized search uses previous search history but not the age of the user. Here are those tweets:

Truth is, this is nothing new from years and years ago. I am a bit surprised Google has not done more with personalized data in the organic results. But I guess not much has changed on the personalization front...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Google Ads

Google Local Service Ads Sends Email Asking You To Upload Photos

Mar 27, 2024 - 7:51 am
Google Maps

European Hotels Can Remove Pricing Information From Google Hotel Search

Mar 27, 2024 - 7:41 am
Google Search Engine Optimization

SEOs, Please Don't Remove Contact Us & About Us Pages

Mar 27, 2024 - 7:31 am
Misc Google

Google Search Developer Docs Gain AI Generated Help Features

Mar 27, 2024 - 7:21 am
Google Maps

Google Local Reviews Reactions Notice

Mar 27, 2024 - 7:11 am
Previous Story: PSA: Don't Ask Google If A Specific Spam Technique Is Allowed