Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
On Wednesday, as I hinted to yesterday, it seems Google did another Google search ranking algorithm update. Google said the title / header change for search result snippets are not related to passage ranking. Google replaced the "feedback" button with a "report" button for the knowledge panels. Google spells curbside pickup as kerbside pickup in some regions. What do you do if your agency threatens to delete your site?
Search Engine Roundtable Stories:
- Google Search Ranking Algorithm Update Wednesday
As I mentioned yesterday in my story on the slow rollout for the Google link spam update - there seems to be a Google update going on. It started - maybe Tuesday but spiked in a big way on Wednesday, August 18th. It is not clear if this is related to that link spam update or something else. - Google: The Header To Title Tag Snippet Change Is Not Related To Passaging Ranking
A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some are suggesting that this change (which is not that huge right now) is related to passaging indexing - it is not. - Google Replaces Knowledge Panels Feedback Link With Report Link
Google has replaced the "feedback" link we've seen on knowledge panels in Google Search with a "report" link. It is a small, subtle change but I guess Google felt "report" means a lot more to someone trying to change a knowledge panel in Google Search. - SEO Concerns If Agency Threatens To Delete Your Site
We have seen lots of SEO threats in the past, mostly around negative SEO but I have not seen one threaten to delete a whole website. Someone went to Twitter asking for advice from Google on how to deal with such a threat. - Google Spells Curbside As Kerbside In Some Regions
I can sometimes be naive when it comes to some differences between the USA and the rest of the world. One example is spelling curbside and kerbside. Honestly, I think spelling it kerbside is way cooler and so does other countries like Australia. - Blue Zurich City Sign In Google Zurich Office
Jonathan Gonzalez, a Googler who works out of the Zurich office, went back to the office for the first time in over a year and a half and took a photo of the Zurich city sign hanging near the Google o
Other Great Search Threads:
- Cool feature on chrome!, Eli Schwartz on Twitter
- It's like saying I'd like a toggle that lets me search for some product or service but only if I can get it for free. I get the "why" some people want that, but it doesn't change the fundamentals of i, Danny Sullivan on Twitter
- Prime can give you a toggle like that because it absolutely, positively understands what's Prime Video because it is Prime Video. It's not trying to show you content from across the entire open web where pay, Danny Sullivan on Twitter
- Why doesn’t a site query show all of my pages? In this episode of #AskGooglebot, @JohnMu breaks down site queries and shares how Google is indexing your website. Learn more → https://t.co/mOOWlLaBQo https:/, Google Search Central on TwitterGoogle Search Central on Twitter
- Bot traffic designed to lower user experience metrics?, WebmasterWorld
- Creating search-engine-friendly links, WebmasterWorld
Search Engine Land Stories:
- Top stories images aren’t showing in Google Search
- How to craft a winning Search Engine Land Awards entry: Past judges share their advice
- The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
- YouTube adds video chapter previews, auto-translates captions in new search functions
- Marketing is about experience. Content delivery today doesn’t cut it.
Other Great Search Stories:
Analytics
- Getting Started with Google Analytics 4: Webinar Recap, In Marketing We Trust
- How to Boost Your Holiday Conversion Rate: Strategies for 2021, Go Inflow
Industry & Business
- As the Delta variant takes over the globe, Apple, Google and other big companies are hoarding cash, CNN
- COVID slows Apple and Google production shift away from China, Nikkei Asia
Links & Content Marketing
- 4 Signs That Link Building Isn’t Right for Your Business, Search Engine Journal
- Personal Content Experiences Matter More Than Personalized Content [Video Series], Content Marketing Institute
Local & Maps
- Ford Partnering with Google to Integrate Maps into Spin E-Scooters, E-Bikes, The Detroit Bureau
- Google ad imagines Mars Perseverance Rover using Photos, 9to5Google
- Unearthed photo shows Google Street View captured the Bay Area's 'Orange Day', San Francisco Chronicle
Mobile & Voice
- Amazon Alexa Developers Can Now Build Skills for Purchase, Voicebot
- Apple’s attempt at podcast subscriptions is off to a messy start, The Verge
- Legoland Hotels Install Google Nest Hub Smart Displays, Voicebot
SEO
- Data Visualization: Win Friends and Influence People with Accurate Data, Moz
- Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO, Brodie Clark Consulting
- How to do SERP Analysis to Improve Your Rankings, RankRanger
- How to generate more sales with SEO in eCommerce, DeepCrawl
- Site Migration & SEO: Common Mistakes That Hurt Rankings, Search Engine Journal
- Understanding Core Web Vitals, Outbrain
PPC
- 2021 Amazon Advertising Trends, PPC Hero
- Q4 PPC Planning: SMB B2B Tactics, Clix Marketing PPC Blog
Search Features
- Darwinism & Google SERPs As Product: Revisiting How Search Works, Search Engine Journal
Feedback:
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