New Google Livestream Support In Search With Structured Data & Indexing API

Dec 6, 2018 - 7:50 am 0 by

Google Video Stream

Google now supports showing livestreams in the search results and in Google Assistant. Google added structured data to help Google understand the information in the live stream and also added using the Indexing API to support communicating the new live stream to Google quickly.

As I covered at Search Engine Land yesterday this is designed for live streams with content like sporting events, awards shows, influencer videos, video games and others.

Here is a screen shot of what it looks like:

Live Stream Search Google

There are two components to making this work, outside of the obvious - that you need to produce live video streams.

(1) Structured data for livestreams - the markup. Google is requesting contentUrl, description, embedUrl, name, thumbnailUrl, uploadDate and publication. Google also asks, if you have it available but it is not currently required, duration, expires, interactionCount. And for broadcast events also endDate, isLiveBroadcast, and startDate.

(2) Indexing API not only supports job posting URLs but now for these live streams. Simply because they of live nature and Google wants to be aware of these streams as soon as possible. Google said "We recommend using the Indexing API to ensure that Google crawls your livestream quickly." Call the API for when the video goes live, when the video has stopped streaming, and the page's markup has been updated to indicate the endDate and whenever a change has happened in the markup and Google needs to be notified.

So now we have the live label back in addition to the live label in blog posts.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

Mar 29, 2024 - 8:01 am
Google Ads

Google Ads Posted Zero New Feature Announcements In March 2024

Mar 29, 2024 - 7:51 am
Google Search Engine Optimization

Correction: Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug

Mar 29, 2024 - 7:41 am
Google Maps

Google Business Profiles New Add Amenity To Your Website

Mar 29, 2024 - 7:31 am
Web Analytics

New Microsoft Copilot Referrer Data In Google Analytics

Mar 29, 2024 - 7:21 am
Google

Google Search Recommendation For "Google Can Help You Stand Out"

Mar 29, 2024 - 7:11 am
Previous Story: Matt Cutts: Google Index Was Cursed In The Month Of March