Alphabet Google vs Microsoft Bing Ad Revenues - Earnings Reports

Jul 28, 2021 - 7:41 am 0 by
Filed Under Google News

Google Msft Bing Earnings

Both Alphabet, Google's parent company and Microsoft, Bing's parent company, released earnings last night. Both companies reported significant increases in ad revenue from search and other areas from last year to this year.

Google had a 69% increase year over year from $29.8 billion to $50.4 billion in the Google Advertising column of the earnings statement. Overall, Alphabet has reported revenues of $61.9 billion, up 62% Year-on-Year, on an operating income $19.3 billion, up 31% year-on-year.

Microsoft reported a 53% increase year over year with an increase in $737 million for its search advertising business. Microsoft wrote "Search advertising revenue excluding traffic acquisition costs increased 53% (up 49% in constant currency)." It added "Search advertising revenue increased $737 million or 46%. Search advertising revenue excluding traffic acquisition costs increased 53% driven by higher revenue per search, on a low prior year comparable."

Advertisers are spending money with these companies, more and more of their money...

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google Hotel Listings Add Sustainability & Eco Certifications Attributes