Google Analytics Adds Currency Conversion For AdWords Campaigns

Jan 26, 2015 - 8:24 am 0 by
Filed Under Google Ads

Google Analytics LogoGoogle announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account.

Google said, "to make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA."

click for full size

This will specifically impact your metrics for "Cost", "CPC" and "ROAS" in Google Analytics, if your linked AdWords account uses a difference currency.

The exchange rate used is the exchange rate at the midpoint of the reporting time range.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 30, 2024

Apr 30, 2024 - 4:00 pm
Bing Ads

Copilot Now In Microsoft Advertising Platform

Apr 30, 2024 - 7:51 am
Google Search Engine Optimization

The Same Person With Multiple Entities In Google Search

Apr 30, 2024 - 7:41 am
Google Search Engine Optimization

Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop

Apr 30, 2024 - 7:31 am
Google

Google Search App "Send A Link To This Page" When You Take A Screenshot

Apr 30, 2024 - 7:21 am
Google

Google Renames Product Sites To Product Websites

Apr 30, 2024 - 7:11 am
Previous Story: Video: Matt Cutts Talks About Google's Early Days