Google: Content Order, Position & Placement Matters

Feb 22, 2018 - 8:03 am 2 by

Google Position

Yesterday at PubCon, Gary Illyes from Google said something that got attention by the folks in the audience. He said that where you place your content on your page can impact your rankings. He said this in relation to how you might see ranking changes with the mobile first index if your mobile pages have content in different places than the desktop version.

Here are the tweets from what he said:

Now, we've said this for a long time that now CSS positioning no longer is as valuable as it was. Moving content to the top of your page in the code, even though it is on the footer, might not work as well. Well, maybe for this featured snippet it worked but generally, maybe not so much. Google renders the way your page looks and based on that it knows the location of your content placed on your page.

So Google is able to see what content is at the top and what is at the bottom, regardless of where the content is in your HTML.

So this is probably not new to some SEOs but clearly this is being reinforced now by Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Is Confused As To Who Is Search Engine Roundtable