Google For The Umpteenth Time: Quality Raters Do Not Directly Impact Search Results

Aug 5, 2020 - 7:35 am 5 by

Google Quality Raters

I have covered Google saying that its quality raters, which are third-party consultants who are not even employed by Google directly, do not have any direct influence in Google search rankings. I reported Googlers saying this countless times and I didn't report Googlers saying it as well because I covered it countless times.

Here are some, not all, of my stories on this topic from the past:

Heck, Jennifer Slegg and I even discussed it in the vlog and she is an expert on the quality raters. Oh, and by the way, Bing has the same deal.

In any event, Danny Sullivan wrote a detailed blog post on the Google blog about this again. And even when he wrote it, people still asked about how these raters influence the search results.

Google wrote:

Ratings are not used directly for search ranking

Once raters have done this research, they then provide a quality rating for each page. It’s important to note that this rating does not directly impact how this page or site ranks in Search. Nobody is deciding that any given source is “authoritative” or “trustworthy.” In particular, pages are not assigned ratings as a way to determine how well to rank them. Indeed, that would be an impossible task and a poor signal for us to use. With hundreds of billions of pages that are constantly changing, there’s no way humans could evaluate every page on a recurring basis.

Instead, ratings are a data point that, when taken in aggregate, helps us measure how well our systems are working to deliver great content that’s aligned with how people—across the country and around the world—evaluate information.

Then you have people read this and go off on how Google uses raters, manual humans, to adjust rankings. But Google said no, it does not.

I am kind of tired of reporting on it...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google: Many Manual Actions Are Algorithmic Now & Not Used