Google: Schema & Structured Data Is Here For The Long Run

Feb 23, 2018 - 7:40 am 6 by

Google Markup Highlighter

If you follow this site, you will see there is a theme with Google - that theme is that they keep investing more and more into schema and markup. They keep adding more support for it and they keep encouraging webmasters and publishers to add it to their web sites.

Of course, publishers and SEOs are nervous about spending so much time on it when Google is known for removing support on many things they encourage webmasters to do. Most recently the news meta keywords tag but also like authorship, amongst hundreds of other features over the years.

But Google's actions, at least with schema or structured data have proven otherwise.

Now, Gary Illyes from Google said on stage at PubCon that schema is here to stay. Here is a tweet from Marie Haynes covering his keynote talk:

Truth is, nothing is forever, but at least in the next few years, I'd consider schema and structured data to be safe.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Search Console Lets You Filter By Differences