Google Ads Add-On To Google Sheets & Link To Ads Data Hub

Nov 2, 2020 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Reporting

Google Ads announced two features for managing your data outside of Google Ads. There is a new Google Ads add-on is now available for Google Sheets and also now a way link your Google Ads account to Ads Data Hub directly in the interface.

Google Ads Add-On For Google Sheets

Google added a new Google Ads add-on is now available for Google Sheets. This tool helps you create custom reports using your Google Ads data. To get this add on, go to Google Sheets and select "Get add-ons" under the Add-ons dropdown in Google Sheets, and then search for "Google Ads" in the G Suite Marketplace. Then, click on the entry for Google Ads and hit the "Install" button.

This is what it looks like:

click for full size

click for full size

This Google Adds add-on for Google Sheets is globally available in English.

Link Google Ads Account to Ads Data Hub

Also, Google announced a new option to link your Google Ads account to Ads Data Hub directly in the interface. Ads Data Hub, "cloud-based solution that enables customized analysis of your Google ad campaigns while protecting user privacy," it basically lets you see your data across Google ad products like Google Ads, Campaign Manager and Display & Video 360.

Now you can link your Google Ads account to Ads Data Hub directly in the interface. To link Google Ads and Ads Data Hub, you'll need administrative access to a Google Ads account.

By linking your accounts, you can access detailed, event-level data from your Google Ads campaigns in Ads Data Hub. This makes it easy for you to analyze your data with custom reporting and better understand the impact of your marketing. For example, let’s say you're an e-commerce retailer that wants to make sure your ads only reach new customers. With this update, you can easily combine your CRM and Google Ads data to see how your ads are being served to existing versus new customers, and then take action based on the results.

Here is a screen shot:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google Ads Target Spend Setting Will Sunset In January 2021 For Maximize Clicks Campaigns