Google: URL Structure Not So Important For SEO

Aug 16, 2017 - 8:21 am 28 by

Google Seo Folders

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to pick up on and pass signals from. So stick with your URLs for the long term, if possible.

Here is John's tweet:

This is not a new topic, earlier this year we covered how Google said folder level is not important. And we covered it several times before.

The main thing is not how long or deep your URLs appear to be but how quickly GoogleBot can discover those URLs and who is linking to them.

Of course, when you change URLs, that is like updating your address with the post office. Mail might get lost and you need to make sure to communicate the address change to as many people as quickly as possible to decrease the likelihood of mistakes.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Google Ads

Google Local Service Ads Sends Email Asking You To Upload Photos

Mar 27, 2024 - 7:51 am
Google Maps

European Hotels Can Remove Pricing Information From Google Hotel Search

Mar 27, 2024 - 7:41 am
Google Search Engine Optimization

SEOs, Please Don't Remove Contact Us & About Us Pages

Mar 27, 2024 - 7:31 am
Misc Google

Google Search Developer Docs Gain AI Generated Help Features

Mar 27, 2024 - 7:21 am
Google Maps

Google Local Reviews Reactions Notice

Mar 27, 2024 - 7:11 am
Previous Story: Google: Links From Added URL Parameters, Check The Canonical