Google Tests Featured Snippets Anchors & Highlights On Desktop

Aug 23, 2019 - 7:47 am 0 by
Filed Under Google

Google Dropping

Google has a feature on mobile, where if a featured snippet leads to an AMP page, Google can take the searcher after they click on the snippet to your AMP page, anchor them down to the section of the content the searcher wants to see and highlight that content in yellow. Well, Google is now testing that on desktop.

Glenn Gabe documented this, as he is in the test, on Twitter:

So you see the featured snippet:

click for full size

You click on it and it loads the page, anchors you down and highlights the content:

Google Fs Anchor Desktop 2

Here are more examples:

This is not loading the AMP version of the site to do this. As Glenn said, it is using the targetText Chrome functionality to make this happen:

Note, this does not mean Google is indexing content on a page separately, this is just a user interface experience. Google does not index parts of a page independently.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google Expands Favicon & Black Breadcrumb At Top Test