Google AdWords Displays Ad Scores: Pscore, mCPC & thresh
A WebmasterWorld thread has discussion around one advertiser noticing Google displaying three scores directly under a Google Netherlands ad. Here is a picture of the ad with the scores underneath the ad:
So I began to do some research and it seems someone else saw the score for a different search today as well, on Google.de. Here is a screen capture, but even though the webmaster highlighted the score with the middle ad, I have a feeling the score is associated with the top ad:
Here is another:
So what does the scores mean?
- Pscore: 0.00101
- mCPC: 10.0000
- thresh: 0.0001
mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.
It seems like many folks are spotting this in Google's international search engines.
We have forum discussion at WebmasterWorld and at Abakus German Forum.
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rustybrick in Google AdWords at April 29, 2008 8:23 AM
Comments (3)




Comments
mCPC could alos be the advertiser's max CPC...
Posted by chris boggs at April 29, 2008 08:48