Google search ranking volatility has been superheated all week, but the tools are not really picking up on it. Google Ads is pushing off the transition deadline from Dynamic Search Ads to AI Max campaigns to next year. Google fixed the link report within Google Search Console this morning. Google Search Console may be coming out with a platform property tooltip report or tool. Google Local Service Ads now offers home listings. Google Search has new personalized search settings. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

• Google Search Ranking Volatility This Week: June 8-12
  This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.
• Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline
  Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.
• Google Search Console Link Report Finally Fixed & Updated
  Google has finally fixed the link report within Google Search Console. It was broken for the past few weeks and all Google did back then was a temporary "fix" to revert the data to a previous state. But now that report is showing new, normal link data.
• New Google Search Console Tool/Report: Platform Property Tooltips
  Google has a new help document in the Google Search Console tools and reporting section named Platform property tooltips. I don't see any other information about this document but it does imply that a new report or tool is coming to Search Console.
• Home Listings Come To Google Local Services Ads
  Google is adding home listings to Google Local Service throughout the United States. Google mentioned this is in partnership with HouseCanary's rich data platform.
• Google Search Personalization Settings Are Changing
  Google sent an email to some searchers notifying them that changes are coming to how to control your saved history and personalization within Google Search. Google added that "You'll see this change in your Google Account in the next few days."
• Video: Google Post-Core Update Volatility, Zero Clicks Rising, Apple's Siri AI & Google SEO Docs
  This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the...
• Google Cloud Hard Hat & Colored Shovels
  Here is a photo of Google Cloud (India Al Hub) branded white hard hats, with red, blue, green and yellow shovels below them...

Other Great Search Threads:

• Bing with new variation for local packs interface. Many of covers by @rustybrick, Khushal Bherwani on X
• FIFA World Cup 2026 on Google Discover: You can choose which countries you want to follow in the widget., Damien Andell on X
• GBP Users - Best Practices, Local Search Forum
• Gen AI website traffic share update. 12 months ago: ChatGPT: 76.4% Gemini: 8.9% DeepSeek: 5.3% Grok: 2.8% Copilot: 1.9% Perplexity: 1.8% Claude: 1.6%. 6 months ago: ChatGPT: 65.2% Gemini: 20.3% DeepSeek: 3.8% Grok: 3.8%, Similarweb on X
• I'd never seen this on Discover before, in the widgets there's a mini "Trending" map but with the number of users listed as "5 million" for the New York Knicks vs. San Antonio Spurs game. What's interesting here is what Google retrieve, Damien Andell on X
• Our team has built new helpful World Cup features including immersive content like player stats, real-time match insights, and relevant news stories on both Bing search and the app., Jordi Ribas on X

Search Engine Land Stories:

• Instagram now lets users tell the algorithm what they want
• Walmart Connect audiences come to Google Display & Video 360
• Amazon turns Alexa into a shopping agent '" and an advertising platform
• OpenAI launches product feed ads in Ads Manager beta
• How to estimate the traffic impact of SEO fixes
• Google expands richer Local Services Ads for real estate nationwide
• AI can write SEO content, but it can't replace real experience
• What co-mentions reveal about the AI recommendation gap
• Interviewing SEOs in an AI-first world

Other Great Search Stories:

AI & LLMs

• OpenAI to Acquire Cloud Platform Ona to Support AI Agents, Bloomberg
• Apple Says Siri AI Won't Suck Up To You, Engadget
• How Google is combatting AI scams and dismantling the "Outsider Enterprise", Google Blog

Analytics

• New Source Group field with update to Source Platform values for improved source analysis, Google Analytics Help

Industry & Business

• Google Argues YouTube's Terms of Service Allow It to Train AI Models, Variety
• Google pledges $50 million to help train skilled trade workers, Axios
• Google Turns to Samsung for Future AI Chip as Capacity Tightens, The Information
• Google's Midwest HQ in Chicago could usher in new development, Chicago Tribune
• Why U.S. AI giants like Anthropic, OpenAI are expanding in London, CNBC
• Anthropic Blindsides Its Business Partners, The Information
• Anthropic, OpenAI, Google Executives to Join G7 Summit in France, Bloomberg
• Google Sues to Stop Chinese Cybercrime Group from Using Its A.I., New York Times

Links & Content Marketing

• Why You Shouldn't Play 'Safe' With B2B Social Media, Content Marketing Institute

Local & Maps

• Apple Maps to Get These 10 New Features in iOS 27, MacRumors
• I thought Google Maps was the most useful Android Auto app until one app transformed my commute, Android Police
• Pretty trees and Local Lists: Apple Maps updates in iOS 27, AppleInsider
• The Lucid Gravity's Latest Update Brings Hands-Free Driving And Google Maps Information, InsideEVs
• Waze now shows traffic lights, but not for everyone yet, 9to5Google

SEO

• Google Discover Publishers ranking in May 2026, DiscoverSnoop
• Review Sites Lost Traffic But Gained Control of AI Search, Foundation Inc
• The Machines Are Forgetting, and I Find That Oddly Reassuring, Dixon Jones
• Using MCP for SEOs, GEOs and AEOs, Peec AI
• What you will (and won't) get in Google's AI Search reporting, Content Caffeine
• World Cup 2026 SEO Playbook: Winning Search, Discover & AI, Newzdash

PPC

• Google Display & Video 360 and Walmart Connect team up, Google Blog
• Google’s UCP is rolling out: What it is and why your feed configuration matters., Smarter Ecommerce
• Introducing the Google Ads API Developer Assistant v3.0.0, Google Ads Developer Blog
• New! Microsoft Merchant Center UCP Settings Guide, ZATO PPC Marketing
• OpenAI Partners With LiveRamp to Prove Its Ads Get People to Buy, AdWeek
• Publishers based in LATAM countries can now use PayPal Hyperwallet to get paid, Google AdSense Help

Search Features

• Gemini is coming to Chrome in the Arab World, Google Blog

Other Search

• Gemini can now control your Google TV settings on these TV sets, 9to5Google
• Google's new Home Speaker looks all but confirmed for next week, Android Central

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

Google has finally fixed the link report within Google Search Console. It was broken for the past few weeks and all Google did back then was a temporary "fix" to revert the data to a previous state. But now that report is showing new, normal link data.

In mid March, the Google Search Console link report broke and many sites saw all their links disappear, whereas others saw a huge drop in links being reported. Google fixed that by just reverting the report to an earlier state.

Now, I see the data is showing new links - before it was showing me about 135,000 external links, now I am seeing 165,000. So it was updated some time this morning.

Here is a screenshot:

I've been trying to keep a log of these link report updates over here - because, honestly, no one really talks about this link report.

Forum discussion at X.

This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers a way to disable AI responses in search. Apple also updated its Applebot documentation to include AI, crawl delay, and much more. Google created a new help document on trusting advice from third-party SEO tools and services. Google also updated its hiring an SEO document. Google Search was not impacted by the Gemini outage on Wednesday. Google launched Search profiles insights and analytics. Google Search Console may be releasing a new report or tool named platform property tooltips. Soon you will be able to connect your Google Business Profiles with Gemini. Google Shopping is testing linking directly to merchant sites. Schema.org added usage statistics to schema types. Google Ads is testing top pages links and images within sitelinks. Google is also testing blue dotted underlined sitelinks. Not to be outdone, Google is also testing dotted underlines and shaded URLs in the organic search result snippets. Google Ads also has this new campaign guidance with experiment power scores. Google Local Service Ads now support home listings. That was the search news this week at the Search Engine Roundtable.

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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here.

Search Topics of Discussion:

• 0:00 - Introduction
• 1:02 - Google Search Ranking Volatility This Week: June 8-12
• 1:20 - Google Search Ranking Volatility This Weekend - Around June 6th
• 1:53 - Report: Google Zero Click Searches To Open Web Fall To 27.6%
• 2:48 - Apple Siri AI & New Apple Intelligence
• 4:08 - Apple Updates Applebot Docs To Include Siri AI & AI Features
• 4:24 - Bing Gives Searchers A Way To Disable AI Copilot Answers
• 5:16 - New Google Document On Third-Party SEO Tools, Services & Advice
• 5:55 - Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization
• 6:14 - Google Search Was Unaffected By Gemini Outage
• 6:37 - Google Search Profiles Insights & Analytics
• 7:08 - New Google Search Console Tool/Report: Platform Property Tooltips
• 7:30 - Gemini Can Help With Your Google Business Profiles
• 8:02 - Google Shopping Results Tests Linking Directly To Merchant Site
• 8:31 - Schema.org Adds Usage Statistics For Schema Types
• 9:00 - Google Ads Testing Top Pages Links
• 9:15 - Google Ads Sitelinks With Images
• 9:35 - Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings
• 9:52 - Google Tests Dotted Underlined & Shaded URLs In Search Snippet
• 10:15 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline
• 10:34 - New Google Ads Campaign Guidance With Experiment Power Score
• 11:04 - Home Listings Come To Google Local Services Ads
• 11:27 - Conclusion

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

Google is adding home listings to Google Local Service throughout the United States. Google mentioned this is in partnership with HouseCanary's rich data platform.

Google wrote, "Following a limited pilot, we're now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states." "As buyers look for homes, this expanded format surfaces relevant property details - such as pricing, images and core home features - powered by a partnership with HouseCanary's rich data platform," Google added.

Home buyers can call, message or book an appointment with a local agent right from the Google Local Service Ad listing.

Google added that its "goal is to deliver a helpful real estate experience by acting as a supporting bridge."

Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.

There are more details in this help document.

Forum discussion at X.

Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.

Google updated the old blog post talking about the transition to add a note about the extension. Google wrote:

We heard your feedback: you need more time to complete the transition from Dynamic Search Ads (DSA) to AI Max. To protect your business results and the performance of your campaigns, we are extending the timeline for Dynamic Search Ads sunset and auto-upgrade, which will begin in February 2027.

Google also posted about this on its ads developer blog, "Google is extending the timeline for the transition of Dynamic Search Ads (DSA) to AI Max for Search campaigns and restoring campaign creation functionality," Google wrote. Google added, "This change is designed to give advertisers additional time to manage their own transitions, perform thorough testing, and ensure a seamless migration to AI Max."

Here are the changes:

• Automigration Delayed: The automatic upgrade of DSA campaigns to AI Max (or Search campaigns with broad match and Smart Bidding) has been postponed from September 2026 to February 2027.
• Creation Restored: The ability to create new DSAs is being restored on June 15, 2026.

Here is the revised timeline:

• Immediate (June 2026): DSA campaign creation is fully restored. Advertisers can create and edit DSA campaigns as needed.
• June 2026 – January 2027: Extended testing and voluntary migration period. Advertisers should actively transition campaigns.
• January 2027: Ability to create DSAs is removed.
• February 2027: Automigration begins. Any remaining active DSA campaigns will be automatically upgraded to Performance Max or AI-powered Search campaigns.

Forum discussion at X.

Update: Later today, Ginny Marvin, the Google Ads Liaison, posted about this:

We're extending the deadline.

We've heard your feedback loud and clear: you need more time to transition from Dynamic Search Ads (DSA) to AI Max.

To give advertisers plenty of runway and not interfere with the busy Q4 period, we are shifting the DSA auto-migration deadline to'... pic.twitter.com/J8tna4zcpv

— AdsLiaison (@adsliaison) June 12, 2026

Google has a new help document in the Google Search Console tools and reporting section named Platform property tooltips. I don't see any other information about this document but it does imply that a new report or tool is coming to Search Console.

I found the page over here and here is a screenshot I took of it yesterday:

Yep, the page is blank and it says nothing about what this Platform property tooltips tool or report is about.

I can guess but I rather hear you guess in the comments.

Any ideas what this is?

Google removed the help page after I reached out to them about it.

Forum discussion at Bluesky.

Update: I asked John Mueller from Google about this and he replied:

It looks like a platform property tooltip.

When we have something to announce, we'll announce it :-)

— John Mueller (@johnmu.com) June 12, 2026 at 9:49 AM

This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. With that core update we saw significant volatility on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw even more volatility. Finally, on the last day of the core update, Tuesday - June 2, 2026 right before Google said the update was done, we saw even more volatility.

SEO Chatter

Let's start with the chatter within the SEO community. Like I said, I have been seeing a lot of chatter around Google ranking fluctuations over the whole week. That chatter spiked more over the past couple of days both on WebmasterWorld and the comments are on this site.

Honestly, the chatter is more than what I saw with the last two core updates. But again, it is not matching up with the third-party Google Search tracking tools.

Here are samplings of that chatter:

This is what we see in our vertical after this quality downgrade:

-pages with branded items got hit very hard -shops with non-branded items got pushed -#1 to #5 are big seller platforms (media markt, otto, idealo) -low content rules over good content -traffic comes in surges 2 hours and then 1-3 hours with nearly no traffic only bots -overall quality has tanked to an all time low

EU traffic is really crashing since yesterday.

I can confirm that. I'm seeing it with my shop too: although we had a good day for a change the day before yesterday, things are running very poorly again now

Yesterday something changed to worse again. Very worse.

My global site for the last few days has been consistently down 50%!

So, for the last couple of days, it was quite good, to be honest, the whole month of May and the first week of June. But: Since Monday this week, something has changed, and today looks awful. If you ask me, there is something going on right now.

I've noticed some volatility this week too. Good or bad? As ever, time will tell.

Agree, definitely seeing volatility here too.

Anyone seeing an increase in visibility/traffic (I know, it's ironic to post such a question under such a topic) in the last 16 hours? I have a domain hit by last year's spam update (probably due to too many pages in the index) which seems to bounce back for some reason. It's not fake traffic, it's real and looks like I'm regaining some of the lost keywords.

It was normal yesterday but seems low today.

The traffic lost last weekend came back on Tuesday/Wednesday but will surely disappear again.

We're up a fair bit over the last 48 hours - but we're just winning back traffic we lost last week. Don't get me wrong its nice to get 'my' traffic back but I'm definitely not up (or down now) over the last month or so.

I am also seeing some change, but I'm not sure if that will stay. One of my sites (already hit by HCU) lost almost 100% of visibility and lost all keywords in the August 2025 update. Now, I am seeing some visibility for the last few hours (within 24 hours). However, I am not getting any meaningful traffic as those keywords may have lost their volume now. For the time being, I can see some keywords are back. Let's wait for a few more days.

Yes, I see less traffic today, don't know what's happening ?

Something is definitely going on and has been since mid-May. It has gotten worse in the past few days.

This is just a sample of the chatter, there is a lot!

Google Search Tracking Tools

Similar to the weekend Google update, the tools are not showing significant or heated volatility for the most part. So the tools are not matching up with the SEO community chatter.

Here is what they are showing:

AWR:

Wireboard - this report shows the aggregate of the tools above and plots them on one chart:

AccuRanker Grump:

Wincher:

Zutrix Tension:

Mozcast:

Serpstat:

DataForSEO SERP Volatility:

Sistrix:

SimilarWeb:

Mangools SERPWatcher:

Algoroo:

SEMRush:

Do you want just the interactive graph or you want them all listed individually?

What are you all seeing?

Forum discussion at WebmasterWorld.

Google sent an email to some searchers notifying them that changes are coming to how to control your saved history and personalization within Google Search. Google added that "You'll see this change in your Google Account in the next few days."

Gagan Ghotra posted the email he received on X, I did not get this email yet, which reads:

Previously, saving history and personalization were managed by Web & App Activity. Going forward, we're introducing two new settings to help you better tailor your experience: Search services history and Personalized Recommendations. These settings let you revisit your past searches and decide if you want your experience to be personalized. You can turn these settings on or off at any time.

How this affects your account

• New history and personalization settings: These new settings will reflect your most recent choices for Web & App Activity and Search personalization settings. If these are currently on, these new settings will stay on. If they're off, the new settings will be off. After the transition, Web & App Activity and Search services settings will be separate, and changes to one won't affect the other.
• Auto-delete: Your prior choice from Web & App Activity for how long your history is saved will also apply to Search services history. As always, you can change how long history is saved, choose an auto-delete period and review or delete history manually at any time.
• Your media is saved when Search services history is on: Saved media includes your images, files, audio and video from your interactions with Search services to help improve your experience. For example, this lets you revisit your past visual searches with Lens or continue a Search Live conversation about a song that you heard. To support these types of interactive product experiences, Google will now save your media to your Search services history, applying robust privacy and security protections. Like your Search services history, your saved media is also used to develop and improve Google services and technologies, including Al models and safety measures. With this transition, if your Web & App Activity setting is currently turned on, this new Save media subsetting will also be turned on along with your Search services history. You can turn off your Save media subsetting at any time, and you can also delete individual pieces of media from your history.

Here is a screenshot of the email:

Maybe it is rolling out now?

From what I've seen in the account personalization settings, it's the menus and the ability to turn off certain account personalizations that have changed.https://t.co/LZCPNyUPyc

It wasn't called that here: Search Services Personalization
See screenshots pic.twitter.com/wswLIsyHTx

— Damien Andell (@AndellDam) June 9, 2026

Forum discussion at X.

Google Search was unaffected by yesterday's Gemini outage, which is good to know. Google now lets you connect Gemini to Google Business Profiles for help. Google Business Profiles added WhatsApp numbers to many Google Business Profiles. Google is testing dotted underlined and shaded URLs in the snippets. Google Ads is testing images in Sitelinks. Google Merchant Center has a content API issue causing product feed slowdowns. ChatGPT Ad Manager now supports product feeds for ad creation.

Search Engine Roundtable Stories:

• Google Search Was Unaffected By Gemini Outage
  Google Search and its search generative features like AI Mode and AI Overviews were unaffected by yesterday's Gemini outage. Gemini, which is Google's AI product, had several outages throughout yesterday and we know that Gemini powers some of Google Search, so I was curious if the outage had any impact on Google Search.
• Gemini Can Help With Your Google Business Profiles
  Google will soon allow you to connect Google Business Profiles with Gemini. This will allow you to ask questions about your reviews, your local listing and performance within Google Maps and Google Search.
• WhatsApp Numbers Added To Google Business Profiles In Bulk
  Google seems to have added WhatsApp phone numbers to tons of Google Business Profiles automatically over the past week. Google has sent email notifications to some of those businesses, and in some cases, the numbers are wrong or they are not reachable.
• Google Merchant Center Temporary Delay On Product Submissions
  Google Merchant Center has API issues, causing a temporary delay in product submissions. Google posted the notice in the Merchant Center portal and on its status page.
• Google Tests Dotted Underlined & Shaded URLs In Search Snippet
  Google is testing using a dotted underline and a shaded URL for the search result snippet's URL. Yesterday, we covered how Google was testing a blue dotted underline for sitelinks within the sponsored results. But now we are seeing dotted underlines and shaded URLs for organic search result snippets.
• ChatGPT Ads Gains Upload Product Feeds For Ad Creation
  OpenAI has upgraded its ChatGPT Ads Manager tool to allow advertisers to upload product feeds that automatically create ads for each uploaded product. This obviously makes it easier to have ads on ChatGPT for retailers.
• Google Ads Sitelinks With Images
  Google Ads is testing showing images within the sitelinks portion of the ad unit. I've seen plenty of images in the main portion of the sponsored search results but I don't believe I've seen images in the sitelinks area of the sponsored results.
• Google Workout Plank Game
  I found this video from the Google office on Instagram of Googlers doing a workout, a plank...

Other Great Search Threads:

• Following Schema.org's official release of their global usage statistics dataset, I wanted to build something actionable for the community. Introducing schemastats.com A free, interactive dashboard to track, f, Stefano on X
• Heads up: Gemini is currently experiencing an outage. We're on it and will get everything back up ASAP. Some of the fixes are in, the rest coming very soon. Stay tuned for updates, and thanks for bearing with us!, Josh Woodward on X
• Let's talk about Microsoft Advertising account level settings!, Navah Hopkins on LinkedIn
• The WebMCP origin trial is now available in Chrome 149 → https://t.co/L8A9oQMlF9 Sign up to integrate experimental features for live testing and help shape future iterations of the API. Build structured tools so agents, Chrome for Developers on X

Search Engine Land Stories:

• Schema.org now shows you how many sites are using each schema type
• Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
• Publishers push Common Crawl to stop collecting content for AI training
• How to make prompt tracking much more accurate
• Google can be directly liable for false AI Overview claims: German court
• How to make SEO reports more actionable
• How real people actually prompt AI '" and what it means for GEO
• 11 PPC errors uncovered in recent B2B audits

Other Great Search Stories:

AI & LLMs

• 4 ways researchers are working with Google’s Co-Scientist to solve problems, Google Blog
• China-linked groups used ChatGPT to target US tariff, AI data center debates, Axios
• Gemini in Chrome expanding to more markets, Google Blog
• Half of Americans fear AI could put someone in their household out of work, Reuters/Ipsos poll finds, Reuters
• OpenAI, Visa Team Up to Let AI Agents Make Purchases Online, Bloomberg
• Study and exam help with Google AI tools, Google Blog
• The Future Report: Why young people must help shape the future of AI, Google Blog

Analytics

• How to Set Up Amplitude with Google Tag Manager, Krista Seiden
• How to Track On-Site Search in GA4 (And Use the Data), KP Playbook

Industry & Business

• Announcing Sol transatlantic cable, Google Cloud Blog
• Global AI debt issuance to top $500 billion in 2026, Morgan Stanley says, Reuters
• Google quantum exec: US government funding would’ve come with ‘conditions’, Semafor
• Google signs record sustainable aviation fuel deal with American Airlines, Data Center Dynamics
• Google will save your Lens photos, Search Live recordings, and Translate audio for AI training, The Verge
• Google won’t just admit it’s feeding YouTube creators to its music AI, The Verge
• Landmark German ruling declares Google's AI Overviews are Google's own words and makes it liable for false answers, The Decoder
• New York Passes Legislation Requiring AI Disclosures in News Content, The Wrap
• OpenAI Preps New AI Model, Expects To Go Public ‘Within the Next Year’, The Information

Links & Content Marketing

• Creator Content Now Powers 44% of Paid Media Creative as the Traditional Marketing Funnel Compresses, CreatorIQ Report Finds, Business Wire
• Embed Consumer Insights Across Marketing, Content Marketing Institute

Local & Maps

• Google Maps Vs. Apple Maps: Which Is The Best Navigation App In 2026?, SlashGear
• I never expected Google Maps to become my favorite travel planning app, Android Police

SEO

• Core Roars Back With Google's May 2026 Broad Core Update - Interesting Cases, Findings, and Analysis, GSQI
• Google is building an Audience Loyalty ecosystem, SEO for Google News
• Query Fan-Out: What It Is and How It Affects AI Visibility, Backlinko
• Your Search Results Are Getting Sloptimized, The Atlantic
• 7 Ways to Scrutinize SEO Studies to Determine Significance, JumpFly

PPC

• PPC Power: How to Feed the Machine Stronger Signals, SearchLab Digital
• The match type is dead. Long live the keyword., Hopskip Media
• Connecting Claude to Google Ads: What PPC Professionals Need to Know, PPC Live

Search Features

• ChatGPT was caught recommending fake scam stores, Android Authority
• I tried Siri AI, and so far it actually works, The Verge
• New Gemini app features for small businesses, Google Blog
• Simplified controls in the model picker, ChatGPT Release Notes

Other Search

• Google Gemini Smart Glasses Launching In Fall To Take On Meta, UploadVR

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

Google will soon allow you to connect Google Business Profiles with Gemini. This will allow you to ask questions about your reviews, your local listing and performance within Google Maps and Google Search.

Google wrote, "we're introducing new business features in Gemini that connect directly to the tools you already use to run your business, starting with Google Business Profile." I wonder if this is the same connection that is coming to connect your Google Business Profile to Google Analytics?

In any event, Google said this feature will be available in the "coming weeks." "Once connected, Gemini becomes an AI assistant that actually knows your business, having access to your real-world context like customer reviews, customer questions and performance data," Google wrote.

Here is a video of how it works:

Here are some sample tasks it can do for you:

• Turn insights into action: Ask, 'how did my business do this month?' and Gemini can analyze your actual search impressions, direction requests, call data and customer engagement.
• Seamless review management: Ask, 'help me respond to my latest review,' and it can draft a highly tailored response in your brand's voice, referencing the specific feedback the customer left.
• Real-time profile updates: Ask Gemini to update your operating hours, post seasonal updates or identify gaps in your profile seamlessly.

You can ask Gemini to update your business information to keep your customers informed. Gemini can help you manage:

• Business hours: Modify regular weekly schedules or set special hours for holidays and events.
• Food menus: For food-related businesses, create, update, or delete menus, including sections, dish names, descriptions, and prices.
• Media: Upload new photos using a public URL, or get media that you or customers uploaded.
• Business attributes: Review and modify details like "Outdoor Seating," "Happy Hour," or "Wi-Fi." These options vary by business category.
• Contact information: Review and modify your website URL or social media links.
• Action links: Manage links for online ordering, reservations, or appointments.
• Location details: Get and review the internal technical data and the status of your profile.

You can ask Gemini to help you manage customer reviews and posts for your business. Gemini can help you with:

• Customer reviews: Get star ratings and customer reviews, including associated media.
• Review replies: Draft or delete replies to customer feedback.
• Profile posts: Create, schedule, publish, or delete Update, Offer, or Event posts.

You can access your Business Profile insights in Gemini to conveniently understand performance metrics and improve your visibility. Gemini can help you with:

• Performance metrics: Analyze impressions, website clicks, direction requests, and bookings.
• Search keywords: Review the specific keywords customers use to find your business.

Lisa Landsman from Google wrote on LinkedIn:

Over the past year, I've talked to so many SMBs about how they are using AI. A common theme kept coming up: AI would be infinitely more useful if it knew their specific business, rather than forcing them to re-explain who they are, what they do, and who they serve every single time.

I also get questions like 'what if Gemini could connect to my GBP and analyze my reviews, my performance and other aspects of my profile?"

Well, it's happening!

Here is a Google help document with more details on this feature.

The Google Business Profile integration with Gemini will begin rolling out globally this month, Google explained.

Forum discussion at LinkedIn.

Google seems to have added WhatsApp phone numbers to tons of Google Business Profiles automatically over the past week. Google has sent email notifications to some of those businesses, and in some cases, the numbers are wrong or they are not reachable.

I spotted complaints about this both on the Local Search Forum and on X. Len Raleigh said "Huge wave of (incorrect) WhatsApp numbers being added to Google Business Profiles right now." Rhea Velgos said, "Over the weekend, we received emails from Google regarding three profiles that were updated with a WhatsApp chat link in the Chat field."

The issue is, if the number is wrong or inaccessible, there is currently no way to delete those numbers. In the Local Search Forum, it says Claudia Tomina, who is a Google product expert, "confirmed this is a bug and Google is actively working on fixing it."

Here is what the email looks like:

But you should really check your Google Business Profile to make sure you did not miss the email.

Rhea added:

The WhatsApp phone number shown on each profile matches the practice's main phone number. However, these are landline numbers and do not support text messaging or WhatsApp functionality. When we attempt to remove the WhatsApp number from the profile, Google does not allow us to do so.

I heard Google is working on it

— Len (@lenraleigh) June 8, 2026

Yes! Today, we're able to delete them and save changes.

— Len (@lenraleigh) June 10, 2026

Forum discussion at Local Search Forum and X.

Google Merchant Center has API issues, causing a temporary delay in product submissions. Google posted the notice in the Merchant Center portal and on its status page.

Google posted, "Google is currently experiencing an API issue that is pausing updates to your Merchant Center. Our team is actively working with Google to resolve this as soon as possible. Submissions will resume automatically once the issue is resolved. We sincerely apologize for this inconvenience and appreciate your patience."

The status page was updated yesterday and not since then, and it says "We're investigating reports of an issue with Content API for Shopping. We will provide more information shortly."

Bia Camargo posted about this on LinkedIn and wrote, "For anyone currently freaking out about Merchant Center feeds... you're not alone. Google is experiencing an API issue that's delaying product submissions and feed updates across Merchant Center integrations."

She posted this screenshot of the notice:

So if you are having issues, you are not alone.

Forum discussion at LinkedIn.

Google is testing using a dotted underline and a shaded URL for the search result snippet's URL. Yesterday, we covered how Google was testing a blue dotted underline for sitelinks within the sponsored results. But now we are seeing dotted underlines and shaded URLs for organic search result snippets.

I spotted the dotted underline for the URLs from Radu Oncescu on X and then when I was testing, I noticed I was in a test where Google was shading the URL in the snippet.

Here are the screenshots side-by-side, which makes it easier to see. On the left is the dotted underline test, in the middle is the shaded test and on the right is the normal snippet interface:

Also spotted by Deepak a bit later:

Google is testing a new dotted underline beneath website URLs in mobile search results, potentially making source URLs more visually distinct within SERPs. pic.twitter.com/mcxHEs6p1S

— Deepak Yadav (@deepaksgt) June 10, 2026

I think Google should just stick to the normal one but what do I know.

Forum discussion at X.

OpenAI has upgraded its ChatGPT Ads Manager tool to allow advertisers to upload product feeds that automatically create ads for each uploaded product. This obviously makes it easier to have ads on ChatGPT for retailers.

The email says, "We've launched a new beta Ads Manager tool that lets retail advertisers upload product feeds and create ads directly from each item."

"Product feeds make it easier to bring your entire catalog into ChatGPT ads, create campaigns at scale, and connect relevant products with users during high-intent conversations." "Ads created from product feeds have also been among the strongest performers in our Ads Beta to date. For example, one global DTC brand doubled its CTR and reduced its CPC by 50% after moving from standard ChatGPT ads to feed ads," the email also wrote.

Here is a screenshot of that email from Menachem Ani on X:

OpenAI has been moving fast with its ChatGPT Ads:

• ChatGPT Multi-Advertiser Placements & Ads Manager Updates
• ChatGPT Ads Conversion-Optimized Campaigns Coming June 5th
• OpenAI Releases ChatGPT Ads Manager Updates & Ads Tests
• Official: OpenAI Beta Self-Serve Ads Manager For ChatGPT Ads

Forum discussion at X.

Google Ads is testing showing images within the sitelinks portion of the ad unit. I've seen plenty of images in the main portion of the sponsored search results but I don't believe I've seen images in the sitelinks area of the sponsored results.

This was spotted by Anthony Higman who posted this screenshot on X - here is his screenshot:

We saw images within carousels in Google Ads before, but these are different. We also saw images in sitelinks carousels in the organic results.

Have you seen these before? I tried tons of searches, in tons of browser variations, and was not able to replicate this.

Forum discussion at X.