Search Engine Roundtable https://www.seroundtable.com en-us Barry Schwartz Fri, 09 Oct 2026 10:00:00 -0400 Daily Search Forum Recap: October 9, 2026 https://www.seroundtable.com/recap-10-09-2026-42266.html Barry Schwartz Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google launched a new UGC fresh data program document that Reddit, Quora and others probably use already. Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Bing is testing dropping favicons from Bing search result snippets. Bing is testing showing the local pack results without borders. Bing is testing fading the line separators at the end of the lines. Google has made major updates to the Reader Revenue Manager homepage. And I posted the weekly SEO video recap, it is a big one.

Search Engine Roundtable Stories:

  • Google Reveals The UGC Fresh Data Program
    Google has announced its UGC Fresh Data Program, which Google says "is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search." Basically, it seems like an API UCG sites like Reddit can use to push content to Google Search faster.
  • Search News Buzz Video Recap: Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More
    was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties...
  • Google Ads Enables Text Customization Asset Previews
    Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named "Text customization asset previews."
  • Bing Testing Local Pack Without Borders
    Microsoft Bing is testing showing the local pack results without borders. Normally, the local pack has a small outline border around the results, but for some reason, Microsoft is testing not placing the outline around the local results.
  • Google Updates Reader Revenue Manager Home Page
    Google has made major updates to the Reader Revenue Manager homepage. It was a large redesign of the page, it also now lists AI Mode, AI Overviews, and Gemini, added a matrix to the page and moved things around as well.
  • Bing Tests Faded Stylish Line Separators
    Microsoft Bing is getting fancy and stylish with its line separators in Bing Search. Bing is testing fading the line separators at the end of the lines.
  • Bing Tests Removing Favicons From Search Result Snippets
    Microsoft Bing is testing dropping favicons from Bing search result snippets. This makes the search results page look much less graphical.
  • Georgia Tech Buzz Mascot At Google Honeycomb
    Here is a photo of the Georgia Tech's costumed mascot, named Buzz, a yellow jacket, which is a type of predatory wasp, though people commonly refer to him as a bee, at the Google honeycomb Android statue at the GooglePlex, the Google campus in Mountain View, California.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

AI & LLMs

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Other Search

PPC

Search Features

SEO

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

]]> Search Forum Recap Barry Schwartz Fri, 09 Oct 2026 10:00:00 -0400 Search News Buzz Video Recap: Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More https://www.seroundtable.com/video-10-09-2026-42263.html Barry Schwartz

This was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties. Google says you should factcheck AI content before publishing. Google wrote about main content and how quality raters review it. Google warned against using fake authorship. Google spoke about search spam updates and how it uses AI. Google also shared timelines on crawling, indexing and serving. Google said Nano Banana 2.1 is in AI Mode. Google emailed numbers on preferred source subscribers. Google Search profiles expanded to India and Canada. Google Search Console added multi-select countries and AI control details. Google dropped review snippets for healthcare. Google says use retry-after HTTP for slowing crawling. Google has this new UGC data fresh program. Google local panels test WhatsApp buttons. Google Ads AI Max columns added. Self-service conversion lift management is out. Google Ads automated promotions. Google has a new AI campaign localization tool. Google Merchant Center has a new UCP integration hub. OpenAI tests product labels and new ad formats. And I posted my 50,000 stories on search this week. That was the search news this week at the Search Engine Roundtable.

Sponsor: This video is sponsored by Ahrefs. Did you know that Ahrefs just doubled its API limits (including MCP usage) on all Ahrefs paid plans. You can now build even better marketing tools and workflows using Ahrefs data. More details on Reddit.

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Search Topics Discussed:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

]]> Search Video Recaps Barry Schwartz Fri, 09 Oct 2026 08:01:00 -0400 Google Ads Enables Text Customization Asset Previews https://www.seroundtable.com/google-ads-text-customization-asset-previews-42264.html Barry Schwartz Google Ads Glow

Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named "Text customization asset previews."

The new section says, "Use asset previews to view sample text assets generated by Google AI for your campaign. You can use this feature to see whether generated text assets conform to your defined brand and text guidelines before you opt in to text customization or launch a new campaign."

I spotted this via Hana Kobzová who wrote about this on PPC News Feed who said, "Advertisers can now view sample AI-generated headlines and descriptions before opting in or launching a campaign. This new feature addresses the concern of not knowing what the AI will generate beforehand."

Google wrote, "Asset examples are mostly generated in under 30 seconds and are available in all languages supported by text customization, including English, Spanish, Portuguese, Italian, French, German, Japanese, and Dutch."

Google added:

  • Automatic generation: When you provide a final landing page URL, Google AI automatically generates a representative sample of up to 10 example assets of headlines and descriptions. You don't need to opt-in to text customization to view these examples.
  • If no URL is provided: If a final URL is not prefilled, you will view a blank field where you can add a URL and select "Preview examples" to load the sample.
  • Text guidelines: If you define text guidelines such as words to exclude or themes to avoid, the preview panel automatically filters the generated assets to meet your guidelines. If your guidelines are too restrictive and block all potential assets, you'll receive a prompt to adjust or remove rules to view preview assets.

Here is a screenshot of the new section:

Google Ads Text Cust

Forum discussion at X.

]]> Google Ads Barry Schwartz Fri, 09 Oct 2026 07:51:00 -0400 Bing Testing Local Pack Without Borders https://www.seroundtable.com/bing-local-pack-without-borders-42257.html Barry Schwartz Bing Maps Pin

Microsoft Bing is testing showing the local pack results without borders. Normally, the local pack has a small outline border around the results, but for some reason, Microsoft is testing not placing the outline around the local results.

This was spotted by Khushal Bherwani who posted screenshots on X but I was able to replicate it, here are my screenshots:

Without borders:

Bing Local Pack Without Borders

With borders:

Bing Local Pack With Borders

Forum discussion at X.

]]> Bing Search Barry Schwartz Fri, 09 Oct 2026 07:41:00 -0400 Google Updates Reader Revenue Manager Home Page https://www.seroundtable.com/google-updates-reader-revenue-manager-42261.html Barry Schwartz Google Newspaper

Google has made major updates to the Reader Revenue Manager homepage. It was a large redesign of the page, it also now lists AI Mode, AI Overviews, and Gemini, added a matrix to the page and moved things around as well.

Reader Revenue Manager helps publishers without an existing membership model incorporate a subscription or contribution model onto their desktop and mobile web pages. You can also use Reader Revenue Manager to help increase reader engagement and retention through features like newsletter sign-up, surveys, and reader registration.

The most important substantive change is probably this one:

  • Old: Reader Revenue Manager subscribers/contributors could get content surfaced in a 'From Your Subscriptions' panel on Google Search, Discover and News products.
  • New: Google says the content can appear in a 'From your subscriptions' distinction on Google Search, AI Mode, AI Overviews and Gemini.

The current page adds a substantial Advanced features section that wasn't on the old homepage. It now explicitly lists things such as:

  • 5-Step Pricing
  • From your subscriptions
  • Metered Read
  • Bundles
  • Subscription Linking
  • Customizable payment reminder emails
  • 1P Customizable Surveys
  • Rewarded Ads
  • Registration Wall
  • Newsletter Signup
  • Cancellation Survey
  • CTA customization

Here is the live page and you can compare it to the achived page.

Top of the new page:

Google Reader Revenue New Small

Here is the old page:

Google Reader Revenue Old Small

Forum discussion at X.

]]> Google Barry Schwartz Fri, 09 Oct 2026 07:31:00 -0400 Bing Tests Faded Stylish Line Separators https://www.seroundtable.com/bing-faded-line-separators-42192.html Barry Schwartz Bing Faded

Microsoft Bing is getting fancy and stylish with its line separators in Bing Search. Bing is testing fading the line separators at the end of the lines.

I cannot replicate this but Khushal Bherwani posted some examples of this in action on X - here is his screenshot showing some of the line separators that fade off at the end of the lines:

Bing Faded Line Separators

Obviously, this is super minor but it did stand out to me.

Here are more screenshots:

Forum discussion at X.

]]> Bing Search Barry Schwartz Fri, 09 Oct 2026 07:21:00 -0400 Bing Tests Removing Favicons From Search Result Snippets https://www.seroundtable.com/bing-no-favicons-snippets-42262.html Barry Schwartz Bing Fav

Microsoft Bing is testing dropping favicons from Bing search result snippets. This makes the search results page look much less graphical.

This was spotted by Khushal Bherwani and Sachin Patel who posted screenshots of this on X and on Search Engine Watch - I cannot replicate this. Here is Khushal Bherwani's screenshot:

Here is Sachin's screenshot:

Without favicons:

Bing No Favicons

The normal results with favicons:

Bing Yes Favicons

The search results look naked.

Forum discussion at X.

]]> Bing Search Barry Schwartz Fri, 09 Oct 2026 07:11:00 -0400 Google Reveals The UGC Fresh Data Program https://www.seroundtable.com/google-ugc-fresh-data-program-42265.html Barry Schwartz Google Content Glow

Google has announced its UGC Fresh Data Program, which Google says "is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search." Basically, it seems like an API UCG sites like Reddit can use to push content to Google Search faster.

"Through this program, approved platforms can use a dedicated data ingestion pipeline to send content and interaction signals to Google," Google explained

This basically makes it faster for Google to get UCG content into its index, without having to crawl, like the Google Indexing API - but this is not the Google Indexing API. "It's independent of the Google Indexing API and traditional organic crawling for general web content," Google added.

"This proactive approach helps ensure that fresh content is processed and quickly updated in Search, so people can easily find useful first-hand perspectives from your platform," Google also wrote. And no, "This program doesn't guarantee that content will appear in Search," Google wrote.

Here are the eligibility criteria:

  • Content focus: The platform must primarily host UGC, social postings, or forum discussions. The UGC content should be hosted on dedicated pages with stable URLs, not on profile or feed pages.
  • Volume and audience: A high volume of UGC content and a significant user base.
  • Content accessibility: Content must be on public web pages accessible to Googlebot and users; gated content (requiring a login or paywall to view) is ineligible. Additionally, all UGC must be attributable to a creator with a public profile.
  • Technical readiness: The platform owner must possess the capacity to implement secure OAuth 2.0 API authentication and construct strictly validated JSON-LD payloads. Additionally, the platform must already utilize (or be prepared to implement) valid on-page schema.org structured data markup across its URLs. For example, SocialMediaPosting or DiscussionForumPosting with interactionStatistic sub-fields.
  • Content health and moderation: The platform must not publish illegal content and must maintain active content moderation, including a user reporting mechanism.
  • Content freshness: Content submitted must be as fresh as possible, ideally sent within minutes. Additionally, you must be able to submit regular updates of engagement counters (within 72 hours of creation). Google will share developer documents with more details once accepted into the program.

You can apply for this program over here and Google will not accept all applications. You should hear back from Google within 6-8 weeks with a response on the status of your application.

Here is a screenshot of this document:

Google Ugc Fresh Data Program

Forum discussion at X.

]]> Google Search Engine Optimization Barry Schwartz Thu, 08 Oct 2026 11:15:00 -0400 Daily Search Forum Recap: October 8, 2026 https://www.seroundtable.com/recap-10-08-2026-42260.html Barry Schwartz Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The long-running Google September 2026 spam update is now complete. Is Google issuing more manual action penalties these days? Google has updated the how leads work help documentation within Local Service Ads with a lot more detail. Google updated its help document in Merchant Center to say that if a product changes more than once per day, it may be "disapproved instead of updated if we detect a mismatch." Google Ads is adding new AI Max related columns to the Google Ads reporting console. Google Ads now lets advertisers set up Conversion Lift measurement themselves.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

AI & LLMs

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Other Search

PPC

Search Features

SEO

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

]]> Search Forum Recap Barry Schwartz Thu, 08 Oct 2026 10:00:00 -0400 Google Search Issuing More Google Manual Action Penalties? https://www.seroundtable.com/google-search-manual-action-spike-42258.html Barry Schwartz Google Jail

Google may be issuing more manual action penalties over the past few weeks than it has over the weeks before that. The increase in manual actions seems to have started several weeks ago, but more so recently, according to some SEOs.

It is kind of funny; a decade or more ago, manual action complaints were super common. But then these manual actions kind of died down, and it seemed to me that Google's algorithms were doing most of the heavy lifting. But some are saying we are seeing a lift in the complaints around manual actions recently, not like it was years ago, but more so than it was months ago.

Marie Haynes first posted about this on X. Marie did a ton of manual action consulting for a couple of decades now and she said, "Have had a big increase in requests for help with manual actions lately."

She explained the types of manual actions she has been seeing, they include "thin content, pure spam, and scaled content," she wrote. "Most of these sites are legitimate long standing businesses," she added. I asked Marie about the increase and she said, "Went from essentially no requests to several per week. It's not nearly as high as the pre-Penguin manual action era, but interesting considering I don't actively talk about or advertise consulting around manual actions anymore."

Daniel Foley Carter also posted he is seeing an influx of these manual actions:

I manually started to go through the Google Webmaster Help Forums and picked out a bunch of recent threads:

So I asked both ChatGPT and Gemini to look through the forums and tell me if they think there is a spike in complaints. Both said yes, there are more complaints in the forums but not a super big spike.

I asked both to create charts and here is the Gemini one:

Gemini Graph

Here is what ChatGPT drew:

Chatgpt Graph

But the data looks different from each - so go AI!

In any event, are you seeing a spike in complaints about manual actions?

Forum discussion at Google Webmaster Help Forums.

]]> Google Search Engine Optimization Barry Schwartz Thu, 08 Oct 2026 07:51:00 -0400 Google Local Service Ads Expands How Leads Work Information https://www.seroundtable.com/google-local-service-ads-how-leads-work-42259.html Barry Schwartz Google Local Ads

Google has updated the how leads work help documentation within Local Service Ads with a lot more detail. The changes are meaningful, including what counts as a billable phone lead and how Google handles lead quality/credits.

Google added new sections such as text message and email leads, charge statuses for leads, and a frequently asked questions section.

The main changes are half way down the page in these sections, you can compare it to the archived version here:

How Local Leads Work Doc

Here are the key differences:

  • 20-second missed-call rule added: Unanswered calls can now be charged if the caller stays connected for more than 20 seconds during business hours. This is the biggest change.
  • IVR/voicemail rules clarified: Google explains exactly when the 20-second clock starts and when calls to automated systems can be charged.
  • 30-day lead review: Google says it can continue evaluating a lead for 30 days and later issue a credit.
  • New lead statuses: Leads can now show as Charged, Not charged, In review, or Credited.
  • 15-day repeat-contact rule: Follow-up calls/messages from the same customer generally aren't charged again within 15 days.
  • More detail on messaging: Google added explanations of message pricing, proxy numbers/email addresses, and how messaging leads work.
  • Old credit-exclusion examples removed: The previous document had a long list of situations that wouldn't qualify for credits. That's largely gone, replaced by Google's automated lead-quality assessment.

Forum discussion at X.

]]> Google Ads Barry Schwartz Thu, 08 Oct 2026 07:41:00 -0400 Google Merchant Center May Disapprove Products That Change Frequently https://www.seroundtable.com/google-merchant-center-disapprove-products-chnage-fast-42251.html Barry Schwartz Google Product Speed

Google updated its help document in Merchant Center to say that if a product changes more than once per day, it may be "disapproved instead of updated if we detect a mismatch."

Google wrote in the updated document (I think it was updated several days ago):

Automations may not work for products with frequent price or availability value changes (for example more than once per day). The product may be disapproved instead of updated if we detect a mismatch. We may also stop updates if the total number of detected mismatches becomes too large.

In fact, the document has way more edits and updates than just that - you can compare it to the archived version here.

That being said, Hana Kobzova wrote on PPC News Feed, "On September 27, 2026, the help page was revised to indicate that products might be disapproved if the total detected mismatches become too large."

Here is a screenshot of that section:

Google Merchant Center Auto Disapproval

Forum discussion at X.

]]> Google Ads Barry Schwartz Thu, 08 Oct 2026 07:31:00 -0400 Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting https://www.seroundtable.com/google-ads-new-ai-max-columns-42256.html Barry Schwartz Google Ads Columns Logo

Google Ads is adding new AI Max related columns to the Google Ads reporting console. The columns include brand inclusions, locations of interest, commission and optimized targeting.

This was spotted by Vivek Gupta who wrote on LinkedIn, "Google Ads has added some new AI Max related columns."

Here is the screenshot showing these four new options:

  • Brand Inclusions
  • Locations of interest
  • Commission
  • Optimized targeting

Google Ads Columns New

Forum discussion at LinkedIn.

]]> Google Ads Barry Schwartz Thu, 08 Oct 2026 07:21:00 -0400 Google Ads Self-Services Conversion Lift Measurement https://www.seroundtable.com/google-ads-conversion-lift-measurement-self-service-42250.html Barry Schwartz Google Ads Logo

Google Ads now lets advertisers set up Conversion Lift measurement themselves. Google updated its help documentation to say that you no longer need a Google Ads representative to set up Conversion Lift measurement; you just need at least 1,000 observed conversions and a $5,000 budget.

Hana Kobzová spotted this change and wrote about it on PPC News Feed, she said, "Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for Search and Performance Max campaigns. Previously, a Google representative was required for these formats."

Google actually totally rewrote the help page, compare it to the archived version but yea, Google added information about who is now eligible to use Conversion Lift measurement:

  • Observed conversions: You must have at least 1,000 observed conversions. Conversions with supplementary data don't count towards the minimum required conversions.
  • Budget: The study requires a minimum campaign budget of $5,000 USD.
  • Conversion actions: Your account must track at least one conversion action compatible with Conversion Lift.

The supported campaign types include Display, Search, Video, Demand Gen, App Campaigns and Performance Max campaigns. Currently, App campaigns targeted iOS and Travel Ads are not supported. Plus, Campaigns can be part of max one study at a time (whether Brand Lift, Search Lift, or Conversion Lift). Remove a campaign from an existing study before adding it to a new one.

Here is a screenshot of the top of the help page:

Google Ads Conversion Lift Doc

Forum discussion at X.

]]> Google Ads Barry Schwartz Thu, 08 Oct 2026 07:11:00 -0400 Google September 2026 Spam Update Has Finished Rolling Out https://www.seroundtable.com/google-september-2026-spam-update-done-42235.html Barry Schwartz Google Spam Update Space Invaders

The Google September 2026 spam update is now done rolling out. It started on Thursday, September 24, 2026 at around 12:00 pm ET and completed on October 8, 2026 at 4:37 am ET. This was different from the previous few spam updates in that this one took two weeks to roll out whereas the others took only two days to roll out.

Google originally announced, "Released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete." Google said this morning, "The rollout was complete as of October 8, 2026.."

As I said, this was a two-week rollout, not a two-day rollout- so that was different. But Google said on LinkedIn, "This is a normal spam update, and it will roll out for all languages and locations." "The rollout may take up to two weeks to complete," Google added. I am not sure why this is "normal" when it took two weeks to roll out instead of two days but what do I know.

The Impact

It seemed this spam update was pretty impactful, some are saying more core update like of an impact. I am not sure about that but I did document the impact dates of this spam update - that assumes Google didn't do any other updates over this spam update rollout period - which I do not know for sure.

Google Tracking Tools

Here is a chart showing the tools aggregated volatility (I'll update these later on today to get the more recent scores for you all to see):

Google Volatility Chart

Data Sources

AccuRanker Algoroo AWR CognitiveSEO DataForSEO Mangools Mozcast SEMRush Serpstat SimilarWeb Sistrix Wincher Wireboard Zutrix

Here are all the tools individually:

Mozcast: Mozcast

Wincher: Wincher

SEMRush: SEMRush

AWR: AWR

Wireboard - this report shows the aggregate of the tools above and plots them on one chart: Wireboard

Serpstat: Serpstat

Zutrix Tension: Zutrix Tension

AccuRanker Grump: AccuRanker Grump

DataForSEO SERP Volatility: DataForSEO SERP Volatility

Mangools SERPWatcher: Mangools SERPWatcher

CognitiveSEO: CognitiveSEO

SimilarWeb: SimilarWeb

Sistrix: Sistrix

Algoroo: Algoroo

September 2026 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google September 2026 Spam Update
  • Launched: September 24, 2026 at about 12:00 pm ET
  • Rollout: Will take about a couple of weeks to fully roll out but the volatility you saw prior to the announcement was not it.
  • Completed: October 8, 2026 at 4:37 am ET
  • Targets: Sites violating some of the Google search spam policies.
  • Does Not Target: This update does not target link spam, it does not target every single spam policy but Google did not mention any changes with this update.
  • Penalty: It penalizes some of spam techniques that are against Google's spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Here are the tweets:

More On Google Spam Updates

Google's spam update documentation says:

While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Previous Google Spam Updates

Here are the documented previous spam updates:

How did this spam update impact you?

I would not be surprised if we get a core update really soon...

Forum discussion at LinkedIn and X

]]> Google Updates Barry Schwartz Thu, 08 Oct 2026 05:20:00 -0400