Search Engine Roundtable https://www.seroundtable.com en-us Barry Schwartz Fri, 25 Sep 2026 10:00:00 -0400 Daily Search Forum Recap: September 25, 2026 https://www.seroundtable.com/recap-09-25-2026-42166.html Barry Schwartz Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has released a new algorithm update, not a core update, but a spam update and this spam update will take two weeks, not two day to roll out. Google has new video structured data properties and updates. OpenAI has their own quality raters and they cheat. Google Local Service Ads and Business Profile phone numbers are not playing nice. Bing is testing editable/customizable icons in images. You cannot edit your Target ROAS while promotion mode is active in Google Ads. Google updated two of its Google Posts help documents to allow phone numbers in Google Posts only if they are verified contact information, but if it is unverified, it is not allowed. Microsoft is testing replacing or renaming the Copilot search tab in Bing Search with the name AI Mode. And I posted the weekly SEO video recap - I kind of rant a bit.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

AI & LLMs

Industry & Business

Links & Content Marketing

Local & Maps

Other Search

PPC

Search Features

SEO

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

]]> Search Forum Recap Barry Schwartz Fri, 25 Sep 2026 10:00:00 -0400 Search News Buzz Video Recap: Google September 2026 Spam Update Is Here, Goodbye Discover Traffic, Multimodal Search Reporting & CrUX Ad Metrics In Page Experience https://www.seroundtable.com/video-09-25-2026-42164.html Barry Schwartz

This week, Google announced yet another spam update, the fourth of the year, the September 2026 Google spam update. Prior to that, we reported on more Google Search ranking volatility. Google Search Console released multimodal search filters in the performance reports. Google's page experience document added CrUX ad metrics, but it's not a ranking factor. Google will be forced by UK's CMA to make it easier to switch default search providers on Android and Chrome. Google Discover is testing a Dive deeper feature that takes traffic away from publishers. Google AI Overviews reportedly added more external links. But AI Overviews links are also pushing you into AI Mode. Google is testing Local Service Ads redesign with larger images and a highlights box. Google Ads has new AI Max reporting and expands access to AI Briefs. Google Ads budget recommendations with the change feature for forecasting was spotted. Google Ads is testing sitelinks that shows the advertiser name and favicon. Google Ads will test gun accessories ads in the US. Google Ads API version 25.2 is out with new features. Google Merchant Center updates its requirements for Store Ratings. Google Business Profiles gives businesses four days to reject user edits. Google Business Profiles will also email you if it sees a spike in spammy reviews. Google AdSense lowers the identity verification threshold to $0. Bing test expandable sitelinks interface and favicons on shopping carousel ads. Bing is testing using AI Mode in its search tabs, instead of Copilot. That was the search news this week at the Search Engine Roundtable.

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]]> Search Video Recaps Barry Schwartz Fri, 25 Sep 2026 08:01:00 -0400 OpenAI Has Quality Raters, AI Trainers, & They Cheated With AI https://www.seroundtable.com/openai-quality-raters-ai-trainers-42149.html Barry Schwartz Openai Chat Ratings

As you know, Google has thousands of quality raters they use to help test and improve the search results and AI results. OpenAI does the same thing, with AI trainers according to a report by 404 Media.

As Glenn Gabe noted on X, "Quality Raters, but "quality" is relative :) 10K raters... sounds similar to Google -> People Training OpenAI's AI Fired for Using AI to Train the AI."

404 Media wrote, "OpenAI has thousands and thousands of contractors helping improve the company's AI models. Multiple contractors have been fired for using AI to train the AI." The funny thing is many of them were fired because they used AI for their job. "404 Media has found multiple contractors hired to improve OpenAI's models have been fired for using AI to train the AI," was reported.

The irony but yes, I am sure all these AI platforms and search engines have quality raters and trainers.

Forum discussion at X.

]]> OpenAI Barry Schwartz Fri, 25 Sep 2026 07:51:00 -0400 Google LSAs Showing Google Business Profile Number, Not Google Ads Number https://www.seroundtable.com/google-lsa-phone-number-42160.html Barry Schwartz Google Call Tracker

Google seems to have made a change in which phone number they use for tracking calls, even when you tell Google to use the Google Ads number, it is still using the Google Business Profiles phone number. I am told this is a confirmed change and Google still has not changed it back, and it is unclear if Google will change it back.

Anthony Higman has been calling out this issue since September 1st on X and I am told Google has confirmed this twice. Here is the confirmation from Google, who responded on X by saying, "If you are utilizing both location and call assets, ads featuring specific business locations may direct calls to the phone numbers associated with those locations rather than those set within your call assets."

Here is a screenshot of this response:

Google Ads Tweet Reply

A week later, Anthony wrote, "We have active and verified call assets; we have the call asset as the Google Ads number in GBP advanced settings. It is still showing the Google Business Profile phone number on all active local ad formats." "This NEEDS to be solved now!! Not after breakfast, not tomorrow NOW," he added.

Anthony sent me this screenshot to show you where this is set:

Gcp Setting

Here are some more tweets on this:

It does not seem like a new change but I am not sure. I mean, Higman is on this and he would have noticed these calls not tracking properly. So something changed.

What is even more interesting is that Anthony told me it is fixed and working as it should now. So Google may have made a fix with this?

Forum discussion at X.

]]> Google Ads Barry Schwartz Fri, 25 Sep 2026 07:41:00 -0400 Bing Testing Editable Labels On Images https://www.seroundtable.com/bing-images-editable-labels-42152.html Barry Schwartz Bing Image Mess

Microsoft Bing is testing adding an editable icon in two formats on images within Bing Search that can be edited using Bing's AI image feature.

One variation, spotted by Sachin Patel was the words "Editable" label written on the image itself. He posted a screenshot on X and SEW - here is that screenshot:

Bing Images Editable

The other variation is with a customizable button, this was spotted by Khushal Bherwani who posted this screenshot on X:

Bing Customizable

I was able to replicate a variation of this, with just the edit icon:

Bing Image Edit Icon

Then when you hover your mouse cursor over it, it has the "Customize" icon for me:

Bing Image Edit Icon Hover

When you click on the pencil icon, it takes you into the Bing Image creation tool.

Forum discussion at X.

]]> Bing Search Barry Schwartz Fri, 25 Sep 2026 07:31:00 -0400 Google Ads Disables Editing Target ROAS While Promotion Mode Is Active https://www.seroundtable.com/google-ads-target-roas-promotion-mode-42150.html Barry Schwartz Google Ads Target

Did you know that you cannot edit your Target ROAS while promotion mode is active in Google Ads? Google will display a notification that reads, "You can't edit your Target ROAS while promotion mode is active" and then gives you the option to edit the ROAS tolerance instead.

This was spotted by Arpan Banerjee who shared this screenshot with me a few days ago. Adrian Dekker also posted about it on LinkedIn:

Target Roas Edit Block

Did you know that?

Forum discussion at LinkedIn.

]]> Google Ads Barry Schwartz Fri, 25 Sep 2026 07:21:00 -0400 Google Posts Cracks Down On Unverified Contact Information https://www.seroundtable.com/unverified-contact-information-google-posts-42159.html Barry Schwartz Google Post It Note Wall

Google updated two of its Google Posts help documents to allow phone numbers in Google Posts only if they are verified contact information, but if it is unverified, it is not allowed.

Google now writes in this help document, "To avoid fraud or abuse, we may remove posts with unverified contact information. This includes phone numbers, email addresses, and social media handles." Previously, it said, "To avoid the risk of abuse, we do not allow your post content to include a phone number."

Here is a screenshot:

Gbp Post Phone Number

Hiroko Imai spotted this and another change and posted about it on LinkedIn - the other change is in this document that now says:

Important: Posts that include a phone number in the post description might get rejected if they cannot be verified as being connected to the business on which they are posted. To add additional phone numbers to your profile, learn more about edits to your Business Profile.

I bolded the additional text added to that document.

Hiroko Imai said, "From now on, it's advisable to avoid directly including contact information or social media IDs in post content. Instead, we recommend strictly enforcing the practice of using website links (CTA buttons) for directing users to the official website or social media pages under the "Details" or "Book Now" options."

Forum discussion at LinkedIn.

]]> Google Maps Barry Schwartz Fri, 25 Sep 2026 07:11:00 -0400 Bing Tests Replacing Copilot With AI Mode In Search Tabs https://www.seroundtable.com/bing-ai-mode-search-tabs-42165.html Barry Schwartz Bing Search Boxes

Microsoft is testing replacing or renaming the Copilot search tab in Bing Search with the name AI Mode. AI Mode is the name Google uses for its AI search engine, Bing uses Copilot Search, but Microsoft is testing using Google's name here.

We saw Bing doing this previously with AI Overviews, using the name AI Overviews instead of Copilot for the AI responses at the top of the Bing search results.

Now Bing is replacing Copilot Search with AI Mode in the search tab - here is a screenshot:

Bing Copilot Ai Mode Tab

Here is what it normally looks like:

Bing Copilot Search Tab

This was first covered by Sachin Patel who posted on X and SEW.

Forum discussion at X.

]]> Bing Search Barry Schwartz Fri, 25 Sep 2026 07:05:00 -0400 Google September 2026 Spam Update Has Been Unleashed https://www.seroundtable.com/google-september-2026-spam-update-42163.html Barry Schwartz Google Spam Space Invader

Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update, there may be collateral damage.

Google wrote:

Released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete.

The August 2026 spam update took only two days to roll out, while this one should take two weeks. This is the fourth spam update of the 2026 year and the previous three updates only took a couple of days to roll out. I confirmed with John Mueller of Google that the two days was not a typo and he confirmed saying, "Yes, it's likely to take longer than some of the previous ones."

We also had two core updates this year, but we are all expecting a new core update soon.

We saw a lot of volatility this morning, as we reported, so maybe that volatility is related.

Google posted on LinkedIn and wrote:

Today we released the September 2026 spam update to Google Search.

This is a normal spam update, and it will roll out for all languages and locations. The rollout may take up to two weeks to complete. More information about spam updates can be found here.

We'll update our ranking release history page when the rollout is complete

And on X (after the typo):

September 2026 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google September 2026 Spam Update
  • Launched: September 24, 2026 at about 12:00 pm ET
  • Rollout: Will take about a couple of weeks to fully roll out but the volatility you saw prior to the announcement was not it.
  • Targets: Sites violating some of the Google search spam policies.
  • Does Not Target: This update does not target link spam, it does not target every single spam policy but Google did not mention any changes with this update.
  • Penalty: It penalizes some of spam techniques that are against Google's spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Google's spam update documentation says:

While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Google Tracking Tools On Google August 2026 Spam Update

Here is what the tools are showing today, the day the Google August 2026 Spam Update was announced:

Google Volatility Chart

Data Sources

AccuRanker Algoroo AWR CognitiveSEO DataForSEO Mangools Mozcast SEMRush Serpstat SimilarWeb Sistrix Wincher Wireboard Zutrix

AccuRanker Grump: AccuRanker Grump

CognitiveSEO: CognitiveSEO

DataForSEO SERP Volatility: DataForSEO SERP Volatility

Zutrix Tension: Zutrix Tension

Wincher: Wincher

Wireboard - this report shows the aggregate of the tools above and plots them on one chart: Wireboard

AWR: AWR

Serpstat: Serpstat

Mozcast: Mozcast

SEMRush: SEMRush

SimilarWeb: SimilarWeb

Mangools SERPWatcher: Mangools SERPWatcher

Algoroo: Algoroo

Sistrix: Sistrix

Previous Google Spam Updates

Here are the documented previous spam updates:

What are you all seeing with this latest Google spam update?

Forum discussion at LinkedIn and X

Update: The day after is pretty volatile:

]]> Google Updates Barry Schwartz Thu, 24 Sep 2026 12:27:00 -0400 Google Video Schema Gets Creator Property & Updated interactionStatistic https://www.seroundtable.com/google-video-structured-data-creator-update-42162.html Barry Schwartz Google Video Code

Google has updated its video structured data documentation to support creator property and it has updated the interactionStatistic in VideoObject structured data. Google said these updates are to "to document support for the creator and author properties, and clarify supported interaction types for interactionStatistic in VideoObject structured data."

Here is a screenshot of the added section for the creator property, which notes support for author:

Google Video Markup Creator

Here is the updated interactionStatistic section:

Google Video Markup Interaction

You can compare the live document to the archived document to see the full list of changes.

Forum discussion at X.

]]> Google Search Engine Optimization Barry Schwartz Thu, 24 Sep 2026 11:12:00 -0400 Daily Search Forum Recap: September 24, 2026 https://www.seroundtable.com/recap-09-24-2026-42158.html Barry Schwartz Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search may have pushed another unconfirmed Google Search ranking update in the past 24 hours. Google Search Console has a new multimodal filter for the search performance report. Google Business Profiles is testing automatically posting your hours using your descriptions. Google is testing a new Local Service Ads design with larger images and highlights. Google Ads has a recommendation forecast with the ability to make the change. Bing is testing an expandable sitelinks interface. Google is testing moving the AI Overviews from the top of the page to the bottom-right location for hotel searches. Google has released version 25.2 of the Google Ads API, this is a minor release with several of updates. Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes.

Search Engine Roundtable Stories:

  • Google Search Ranking Volatility Hits September 23rd & 24th
    We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.
  • Multimodal Search Type Filter In Google Search Console Performance Report
    Google is rolling out a new Search Console performance report filter for the web results named Multimodal. Some may see it now, when you select the Search type filter in the performance report, under the "Web" option it now shows "Text-based" and "Multimodal."
  • Google Business Profiles Tests Set Your Hours Automatically
    Google Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them into a structured format to list on your local panel in Google Search and Google Maps.
  • Google Ads Budget Recommendation Change With Forecast
    Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited by budget, and that you should spend more to hit the forecast.
  • Bing Tests Another Expandable Sitelinks Interface
    We've seen Microsoft test variations of expanding sitelinks within the Bing search results before. But here is a different variation on that, one that expands and shows descriptions under the sitelinks after you hover your mouse cursor over the specific sitelink.
  • Google Tests Local Service Ads With Larger Image & Highlight Box
    Google is testing a redesigned Local Service Ads design in the search results that have larger images and a highlight box under the listings. It makes the ads really stand out and in your face.
  • Google Tests AI Overviews On Hotel On Side Panel
    Google is testing moving the AI Overviews from the top of the page to the bottom-right location for hotel searches. So when you bring up a hotel knowledge panel, you may see an AI Overview at the bottom of the page.
  • Google Ads Investment Strategy New Holistic & Growth Modes
    Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum efficiency, while Growth mode adds fresh budget to top performers without cutting spend anywhere else.
  • Google Ads API Version 25.2 Now Available
    Google has released version 25.2 of the Google Ads API, this is a minor release with several of updates. This update includes competitive benchmarks percentile metrics, the ability to generate Performance Max drafts from Smart campaigns, asset group URL options, Search bid adjustment recommendations, and more.
  • Google Logo In A Bush Inside
    Here is a Google sign and logo embedded within a bush of sorts inside the Google office in Stockholm, Sweden.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

AI & LLMs

Industry & Business

Links & Content Marketing

Local & Maps

Other Search

PPC

Search Features

SEO

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.

]]> Search Forum Recap Barry Schwartz Thu, 24 Sep 2026 10:00:00 -0400 Google Search Ranking Volatility Hits September 23rd & 24th https://www.seroundtable.com/google-search-ranking-volatility-42157.html Barry Schwartz Google Logo Broken Fire

We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending less and less traffic to sites, but I believe there are enough signals to say there was some sort of unconfirmed Google Search ranking update.

Previously, we covered volatility on September 15th, then the weirdness with September 4 through 13.

I know many are expecting a confirmed Google core update soon - maybe all these unconfirmed updates are a preview?

UPDATE: Google has confirmed the September 2026 spam update started to roll out today.

Many of the tools are showing a spike in volatility over the past 24-hours and there is an uplift in chatter in the past day or so.

Google Tracking Tools

Here is what the tools are showing right now:

Google Volatility Chart

Data Sources

AccuRanker Algoroo AWR CognitiveSEO DataForSEO Mangools Mozcast SEMRush Serpstat SimilarWeb Sistrix Wincher Wireboard Zutrix

AccuRanker Grump: AccuRanker Grump

CognitiveSEO: CognitiveSEO

DataForSEO SERP Volatility: DataForSEO SERP Volatility

Zutrix Tension: Zutrix Tension

Wincher: Wincher

Wireboard - this report shows the aggregate of the tools above and plots them on one chart: Wireboard

AWR: AWR

Serpstat: Serpstat

Mozcast: Mozcast

SEMRush: SEMRush

SimilarWeb: SimilarWeb

Mangools SERPWatcher: Mangools SERPWatcher

Algoroo: Algoroo

Sistrix: Sistrix

SEO Chatter

Here is some of the chatter at WebmasterWorld:

Seems the Discover magic is slowly fading away

Things went pretty well over the weekend, until Sunday afternoon; today it started at 4 p.m. So it hasn't faded away, but there's definitely less of it. However, my app for the news site is finally available, and I'm surprised'"it's generating a lot of traffic after just a few days.

I still have the same issue. Brief boost from Discover (1-3 hours max), and then flatlines. 13th September was the last day when a story managed to hold for 24 hours. Discover down 70%

Monday normal, old-style traffic levels. Tuesday, after CloudFlare's issue traffic was -60%.

Today after 11 hours traffic -80%

Garbage traffic completely normal.

I can confirm that, the traffic spike disappeared incredibly fast. On top of that, the Discover-Feed are still loaded with absolute garbage and spam. I'm currently down 48% (my ad revenue for September has literally been cut in half so far). To make matters worse, my rankings are tanking right now, though barely any traffic was coming through standard organic search anyway. I honestly don't get what Google is trying to achieve with this.

It's all very unstable now...I am seeing the same pattern of losing about 20% of my top ranking terms, and when that hits bottom it will reverse and start gaining again. Every 6 months or so you are at a peak or trough.

As for general traffic, it's flat. Discover isn't dead, but this week is showing the exact pattern that seems to be the new normal since late August: "articles launch, and a few hours later, the traffic is completely gone." It's just getting annoying. And regarding the shop, the weekend was good, and Monday was okay, but it has dropped significantly since Tuesday. Yesterday, once again, zero sales came through Google traffic.

What are you all seeing?

Forum discussion at WebmasterWorld.

]]> Google Updates Barry Schwartz Thu, 24 Sep 2026 07:51:00 -0400 Google Business Profiles Tests Set Your Hours Automatically https://www.seroundtable.com/google-business-profiles-set-your-hours-automatically-42151.html Barry Schwartz Retail Store

Google Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them into a structured format to list on your local panel in Google Search and Google Maps.

Ayman Ali posted a screenshot of this on X and wrote, "This feature is really cool and it will help merchant set accurate business hours and they do not have to set opening hours of each day manually so user experience will be much better now."

Here is that screenshot:

Google Describe Open Hours

As you can see, it says "Set your hours automatically - Describe your opening hours. Google will extract your hours and update them below."

Then Google will automatically apply those hours to your business listing.

These small time saving steps are probably appreciated by small businesses.

Forum discussion at X.

]]> Google Maps Barry Schwartz Thu, 24 Sep 2026 07:41:00 -0400 Google Ads Budget Recommendation Change With Forecast https://www.seroundtable.com/google-ads-budget-change-forecast-42147.html Barry Schwartz Google Ads Logo

Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited by budget, and that you should spend more to hit the forecast.

This was spotted by Thomas Eccel who posted about this on LinkedIn - he wrote that there is a new, "annoying new Budget Feature live in Google Ads." He said he "spotted a new feature that threatens you with Conversion value decreases and limited by budget alerts when reducing daily budget for campaigns."

Here is his screenshot:

Google Ads Budget Change Forecast

He added that he "gets that lowering Budget will decrease conversion value, but for some reasons we have to lower sometimes our budgets." "A bit annoying since this one is quite intrusive. Also, you will have an alert sign in your campaign settings under Budget later," he added.

Forum discussion at LinkedIn.

]]> Google Ads Barry Schwartz Thu, 24 Sep 2026 07:31:00 -0400 Bing Tests Another Expandable Sitelinks Interface https://www.seroundtable.com/bing-expandable-sitelinks-interface-42111.html Barry Schwartz Bing Robot Accordion

We've seen Microsoft test variations of expanding sitelinks within the Bing search results before. But here is a different variation on that, one that expands and shows descriptions under the sitelinks after you hover your mouse cursor over the specific sitelink.

This new one was spotted by Sachin Patel who posted on X and on Search Engine Watch a video of it in action. Here it is in GIF format:

Bing Expanding Sitelinks

I don't mind this version but I don't have much to say about it in general.

Forum discussion at X.

]]> Bing Search Barry Schwartz Thu, 24 Sep 2026 07:21:00 -0400