A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzFri, 23 Oct 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-10-23-2026-42368.htmlFri, 23 Oct 2026 10:00:00 -0400https://www.seroundtable.com/recap-10-23-2026-42368.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-10-23-2026-42362.htmlFri, 23 Oct 2026 08:01:00 -0400https://www.seroundtable.com/video-10-23-2026-42362.htmlThis week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP exploit fix. There are three new...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-overview-citation-ai-summaries-42361.htmlFri, 23 Oct 2026 07:51:00 -0400https://www.seroundtable.com/google-ai-overview-citation-ai-summaries-42361.htmlGoogle seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI summary snippets/descriptions. Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-jpeg-xl-42352.htmlFri, 23 Oct 2026 07:41:00 -0400https://www.seroundtable.com/google-jpeg-xl-42352.htmlJohn Mueller at Google recently confirmed that Google Image Search and Google Discover don't yet support the JPEG XL image format. He said this on Bluesky recently, "FWIW if you're hoping to get images shown in Google Images & as previews in Discover, etc - JPEG-XL is currently not supported."Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-new-performance-reports-42367.htmlFri, 23 Oct 2026 07:31:00 -0400https://www.seroundtable.com/google-business-profiles-new-performance-reports-42367.htmlGoogle is testing a completely revamped performance report section within Google Business Profiles that includes metrics on engagement, reviews, search trends, audience and more. It also includes top recommendations and a more broken-out reviews detail view.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-universal-cart-in-search-is-live-42349.htmlFri, 23 Oct 2026 07:21:00 -0400https://www.seroundtable.com/google-universal-cart-in-search-is-live-42349.htmlLast week, we reported that Google was launching its Universal Cart in the United States after demoing it at Google I/O in May. And yes, a few days after Google announced it, it was rolling out. I think most people started to see it show up in Google Search and Gemini starting on Friday and over the weekend.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-adsense-videos-policy-update-42366.htmlFri, 23 Oct 2026 07:15:00 -0400https://www.seroundtable.com/google-adsense-videos-policy-update-42366.htmlGoogle updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this line from the policy, "For In-stream or Accompanying Content placements that transition to a sticky placement, the video player must start in the main content and only transition as a user scrolls the video player off the page."Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-tests-scrolling-marquee-ratings-reviews-and-underlines-on-sponsored-results-42364.htmlFri, 23 Oct 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-tests-scrolling-marquee-ratings-reviews-and-underlines-on-sponsored-results-42364.htmlGoogle Ads is testing a scrolling marquee on some of the sponsored results within Google Search. Google will load in the reviews/ratings, number of visits and a visit site link in one of these tests. In the other test, Google underlines the domain name in the ad snippet.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-sourced-videos-42365.htmlFri, 23 Oct 2026 07:05:00 -0400https://www.seroundtable.com/google-ads-sourced-videos-42365.htmlGoogle Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to identify relevant videos from your approved sources and add them to your campaign automatically.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-home-42363.htmlThu, 22 Oct 2026 10:42:00 -0400https://www.seroundtable.com/google-business-home-42363.htmlGoogle has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this beta experience...Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-10-22-2026-42360.htmlThu, 22 Oct 2026 10:00:00 -0400https://www.seroundtable.com/recap-10-22-2026-42360.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-panel-layout-42356.htmlThu, 22 Oct 2026 07:51:00 -0400https://www.seroundtable.com/google-local-panel-layout-42356.htmlGoogle is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design on Google Search more but it is a change.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-translation-tool-42351.htmlThu, 22 Oct 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-translation-tool-42351.htmlGoogle Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-customer-lifecycle-goals-update-42358.htmlThu, 22 Oct 2026 07:30:00 -0400https://www.seroundtable.com/google-ads-customer-lifecycle-goals-update-42358.htmlGoogle Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/ai-search-studies-42359.htmlThu, 22 Oct 2026 07:21:00 -0400https://www.seroundtable.com/ai-search-studies-42359.htmlThere are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search. Other Search Enginesbarry@rustybrick.com (Barry Schwartz)