A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzWed, 08 Apr 2026 15:25:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/google-march-2026-core-update-complete-41145.htmlWed, 08 Apr 2026 15:25:00 -0400https://www.seroundtable.com/google-march-2026-core-update-complete-41145.html Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/ai-mode-desktop-from-aios-41144.htmlWed, 08 Apr 2026 07:26:00 -0400https://www.seroundtable.com/ai-mode-desktop-from-aios-41144.html In January Google announced a change to how AI Overviews worked where clicking the "Show more" button at the end of an AIO would directly take you into AI Mode. But that was only on mobile. Now it seems Google is testing that functionality, but on desktop...Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/sundar-pichai-future-search-agents-41143.htmlWed, 08 Apr 2026 07:15:00 -0400https://www.seroundtable.com/sundar-pichai-future-search-agents-41143.html Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a future where Search is Jarvis-like where users will be completing tasks and have "many threads running"...Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-testing-new-layouts-for-multi-location-gbp-assets-41142.htmlTue, 07 Apr 2026 11:28:08 -0400https://www.seroundtable.com/google-ads-testing-new-layouts-for-multi-location-gbp-assets-41142.htmlSpotted in the wild are what appear to be swipeable GBP location assets.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/programming-note-offline-for-last-days-of-passover-5786-41141.htmlTue, 07 Apr 2026 08:10:06 -0400https://www.seroundtable.com/programming-note-offline-for-last-days-of-passover-5786-41141.html This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here. I hope to come back soon...Blog Administrationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/gsc-logging-error-impressions-41140.htmlMon, 06 Apr 2026 07:15:00 -0400https://www.seroundtable.com/gsc-logging-error-impressions-41140.html Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/grokipedia-continues-drop-google-ai-search-41139.htmlFri, 03 Apr 2026 07:21:00 -0400https://www.seroundtable.com/grokipedia-continues-drop-google-ai-search-41139.html In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-04-01-2026-41138.htmlWed, 01 Apr 2026 10:00:00 -0400https://www.seroundtable.com/recap-04-01-2026-41138.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Going offline for Passover tonight through Saturday night...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/programming-note-offline-for-passover-5786-41135.htmlWed, 01 Apr 2026 07:51:00 -0400https://www.seroundtable.com/programming-note-offline-for-passover-5786-41135.html This is a programming note that I am completely offline for the Passover holiday Thursday and Friday. I am likely not going to schedule any stories, I apologize (still in recovery mode)...Blog Administrationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ask-maps-available-us-and-india-41137.htmlWed, 01 Apr 2026 07:31:00 -0400https://www.seroundtable.com/google-ask-maps-available-us-and-india-41137.htmlEarlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-explains-googlebot-41136.htmlWed, 01 Apr 2026 07:21:00 -0400https://www.seroundtable.com/google-explains-googlebot-41136.htmlGoogle posted a new blog post named Inside Googlebot: demystifying crawling, fetching, and the bytes we process alongside episode 105 of the Search Off the Record segment named Google crawlers behind the scenes.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-advertising-merchant-center-store-domain-name-update-41132.htmlWed, 01 Apr 2026 07:11:00 -0400https://www.seroundtable.com/microsoft-advertising-merchant-center-store-domain-name-update-41132.htmlYou can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising. Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-03-31-2026-41134.htmlTue, 31 Mar 2026 10:00:00 -0400https://www.seroundtable.com/recap-03-31-2026-41134.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-on-why-core-updates-take-weeks-41133.htmlTue, 31 Mar 2026 07:51:00 -0400https://www.seroundtable.com/google-on-why-core-updates-take-weeks-41133.htmlGoogle's John Mueller explained, one again, why it takes weeks to roll out a core update. It is often because there are different components to core updates through the rollout stages, and each needs to be pushed individually. Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-transparent-sponsored-label-41131.htmlTue, 31 Mar 2026 07:41:00 -0400https://www.seroundtable.com/bing-transparent-sponsored-label-41131.htmlMicrosoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.Bing Adsbarry@rustybrick.com (Barry Schwartz)