A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzMon, 25 May 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-05-25-2026-41379.htmlMon, 25 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-25-2026-41379.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-may-2026-core-update-landed-41380.htmlMon, 25 May 2026 08:01:00 -0400https://www.seroundtable.com/google-may-2026-core-update-landed-41380.htmlAs you know, Google announced the May 2026 core update on Thursday afternoon and it didn't take long for the update to be felt by the SEO community. Many, not all, but many, started to feel the impact of this core update over the weekend.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-officially-appeals-search-monopoly-ruling-41376.htmlMon, 25 May 2026 07:51:00 -0400https://www.seroundtable.com/google-officially-appeals-search-monopoly-ruling-41376.htmlWe knew Google would appeal the search monopoly ruling; in fact, Google asked the courts to pause the remedies until the appeal is handled. Google was ruled an illegal monopoly in August 2024 but then the courts refused to break up Google as part of the remedies in September 2025.Google Newsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-ai-guides-image-search-41372.htmlMon, 25 May 2026 07:41:00 -0400https://www.seroundtable.com/bing-ai-guides-image-search-41372.htmlBack in March, we were the first to talk about Microsoft Bing testing a new AI version of Bing image search. Microsoft was not talking about it, but it was clear that this was an AI-curated, categorized, and grouped image search experience. Now, Microsoft has released and announced this version to the public.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-overview-lag-gone-41368.htmlMon, 25 May 2026 07:31:00 -0400https://www.seroundtable.com/google-ai-overview-lag-gone-41368.htmlSince Google launched AI Overviews (and AI Mode), there was an apparent lag or delay from when a web page would be removed from the Google Search index, including after getting a manual action penalty, to when it would also be removed from the AI Overview (or AI Mode). That delay is reportedly gone.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-home-io-ai-news-41373.htmlMon, 25 May 2026 07:21:00 -0400https://www.seroundtable.com/google-home-io-ai-news-41373.htmlGoogle has added a lot of content boxes below the search box on the Google home page. These boxes promote a lot of the news out of Google I/O around AI Mode, AI image generation, tips on using AI Mode and more search news that came out of I/O.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profile-rejection-notices-detailed-41369.htmlMon, 25 May 2026 07:11:00 -0400https://www.seroundtable.com/google-business-profile-rejection-notices-detailed-41369.htmlGenerally, when a Google Business Profile email notice gets sent, especially the rejection notices, the details around that rejection are obscure and unknown. But Google seems to be trying harder to get more specific and detailed advice on the notices.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-memorial-day-2026-doodle-41378.htmlMon, 25 May 2026 06:00:00 -0400https://www.seroundtable.com/google-memorial-day-2026-doodle-41378.htmlGoogle has historically not posted a Doodle, a special Google logo, for Memorial Day in the United States. Instead, Google has placed an American flag and message below the search box over the past several years. This year, Google has a Doodle above the search box and a flag below the search box, for some reason...Logosbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-22-2026-41365.htmlFri, 22 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-22-2026-41365.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched the May 2026 core update on Thursday afternoon. Google Search Console links report drops tons of links...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-05-22-2026-41366.htmlFri, 22 May 2026 08:01:00 -0400https://www.seroundtable.com/video-05-22-2026-41366.htmlThis week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box. Google also launched Gemini 3.5 Flash, which is now powering...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.htmlFri, 22 May 2026 07:51:00 -0400https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.htmlOpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/why-split-your-xml-sitemap-file-for-google-41202.htmlFri, 22 May 2026 07:41:00 -0400https://www.seroundtable.com/why-split-your-xml-sitemap-file-for-google-41202.htmlFor many many years, some SEOs have a strategy of breaking up their XML sitemap files into categories. SEOs do it for various reasons, sometimes it is dependent on the site and site structure.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-email-alerts-41363.htmlFri, 22 May 2026 07:31:00 -0400https://www.seroundtable.com/google-search-console-email-alerts-41363.htmlAre you the type of SEO that digs into all the Google Search Console reporting every single day, to find technical issues or other problematic issues? Or do you sit back and just wait for an email from Search Console warning you about an issue you need to address? Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-sale-prices-shopping-ads-41357.htmlFri, 22 May 2026 07:21:00 -0400https://www.seroundtable.com/bing-sale-prices-shopping-ads-41357.htmlMicrosoft Bing is testing showing the sale price in the shopping ads within the Bing search results. Bing highlights the sale price in green and crosses out the original price, while also showing a price in a blue highlight. I am not sure what the blue highlight is.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-pricing-labels-41349.htmlFri, 22 May 2026 07:11:00 -0400https://www.seroundtable.com/google-pricing-labels-41349.htmlGoogle is testing showing pricing labels on product and shopping results. It shows if the price is current or what the price usually is. Google labels the product results, near the price as "was" or "usually." I am sure there are more labels.Googlebarry@rustybrick.com (Barry Schwartz)