A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzThu, 16 Apr 2026 07:51:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/google-ads-pmax-channel-performance-spend-over-time-41165.htmlThu, 16 Apr 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-pmax-channel-performance-spend-over-time-41165.htmlGoogle Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/wikipedia-deletes-seo-new-journalist-from-site-41169.htmlThu, 16 Apr 2026 07:41:00 -0400https://www.seroundtable.com/wikipedia-deletes-seo-new-journalist-from-site-41169.htmlWikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter. Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-updates-some-merchant-center-product-spec-41171.htmlThu, 16 Apr 2026 07:31:00 -0400https://www.seroundtable.com/google-updates-some-merchant-center-product-spec-41171.html Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31...Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-dsa-ai-max-41170.htmlThu, 16 Apr 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-dsa-ai-max-41170.htmlGoogle Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-adsense-offerwall-generally-available-41164.htmlThu, 16 Apr 2026 07:11:00 -0400https://www.seroundtable.com/google-adsense-offerwall-generally-available-41164.htmlGoogle announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-04-15-2026-41168.htmlWed, 15 Apr 2026 10:00:00 -0400https://www.seroundtable.com/recap-04-15-2026-41168.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-spam-report-submissions-for-manual-actions-41167.htmlWed, 15 Apr 2026 07:51:00 -0400https://www.seroundtable.com/google-spam-report-submissions-for-manual-actions-41167.htmlGoogle has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-posts-repeat-41163.htmlWed, 15 Apr 2026 07:41:00 -0400https://www.seroundtable.com/google-posts-repeat-41163.htmlA few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-consolidating-enhanced-conversions-41166.htmlWed, 15 Apr 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-consolidating-enhanced-conversions-41166.htmlGoogle sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-email-bug-confirmed-41161.htmlWed, 15 Apr 2026 07:21:00 -0400https://www.seroundtable.com/google-search-console-email-bug-confirmed-41161.htmlA bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-advertising-soap-api-retiring-jan-31-2027-41157.htmlWed, 15 Apr 2026 07:11:00 -0400https://www.seroundtable.com/microsoft-advertising-soap-api-retiring-jan-31-2027-41157.htmlMicrosoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-04-14-2026-41160.htmlTue, 14 Apr 2026 10:00:00 -0400https://www.seroundtable.com/recap-04-14-2026-41160.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-back-button-hijacking-policy-41155.htmlTue, 14 Apr 2026 07:51:00 -0400https://www.seroundtable.com/google-back-button-hijacking-policy-41155.htmlIt's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many of us were surprised Google didn't specifically disallow but now, Google said it is on the rise and it is adding it to the list - officially.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-multiple-urls-to-a-page-41158.htmlTue, 14 Apr 2026 07:41:00 -0400https://www.seroundtable.com/google-search-multiple-urls-to-a-page-41158.htmlGoogle's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway. Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profile-updates-identity-change-language-41150.htmlTue, 14 Apr 2026 07:31:00 -0400https://www.seroundtable.com/google-business-profile-updates-identity-change-language-41150.htmlGoogle has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.Google Mapsbarry@rustybrick.com (Barry Schwartz)