A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzTue, 29 Sep 2026 07:51:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/nick-fox-google-dma-42178.htmlTue, 29 Sep 2026 07:51:00 -0400https://www.seroundtable.com/nick-fox-google-dma-42178.htmlPietro Valetto interviewed Nick Fox, Senior Vice President of Knowledge & Information at Google. Nick Fox shared a snippet from the full video about the DMA changes that led Google to say it had to make the biggest reduction in search quality in its 28-year history. Fox said doing so made him feel "terrible" and "sad."Misc Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-panel-two-rows-of-buttons-42176.htmlTue, 29 Sep 2026 07:41:00 -0400https://www.seroundtable.com/google-local-panel-two-rows-of-buttons-42176.htmlGoogle is testing showing two rows of action buttons of the local panels within mobile search. Google has been testing showing a more + sign to load more or a scrollable carousel of buttons and now here it is with two rows.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-overviews-citations-cards-bottom-42177.htmlTue, 29 Sep 2026 07:31:00 -0400https://www.seroundtable.com/google-ai-overviews-citations-cards-bottom-42177.htmlGoogle is testing showing citation cards at the bottom of AI Overview responses on desktop, instead of on the right side. Google tested variations of this at least twice before, once in March of 2026 and before that in September 2025. Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/googlemap-pins-ocean-42181.htmlTue, 29 Sep 2026 07:21:00 -0400https://www.seroundtable.com/googlemap-pins-ocean-42181.htmlA new bug with Google Business Profiles and Google Maps is placing some businesses' Google Maps pins in the middle of the ocean. This is reportedly happening for some service area businesses that do not list their address publicly on their Google local listings.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-misuse-of-support-channels-42175.htmlTue, 29 Sep 2026 07:11:00 -0400https://www.seroundtable.com/google-business-profiles-misuse-of-support-channels-42175.htmlGoogle has added a new policy to the Google Business Profiles policies document. The new policy is named "Misuse of support channels."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-appeals-eu-dma-search-history-data-42180.htmlTue, 29 Sep 2026 07:05:00 -0400https://www.seroundtable.com/google-appeals-eu-dma-search-history-data-42180.htmlGoogle has officially appealed to the European Union to stop the European Commission's Digital Markets Act (DMA) mandate requiring it to share search history data with competitors. Google said, "We're appealing decisions that will force us to share people's private search history without sufficient anonymization and weaken vital security protections on Android."Google Newsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-monitoring-capabilities-42179.htmlMon, 28 Sep 2026 19:59:00 -0400https://www.seroundtable.com/google-ai-mode-monitoring-capabilities-42179.htmlGoogle is now rolling out monitoring capabilities in AI Mode in Google Search globally for everyone. When Google first announced this feature, it was only available for Ultra and Pro paid subscribers, but now it is available to all Google users.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-09-28-2026-42173.htmlMon, 28 Sep 2026 10:00:00 -0400https://www.seroundtable.com/recap-09-28-2026-42173.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google September spam update had a big impact this weekend...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-september-2026-spam-update-weekend-impact-42174.htmlMon, 28 Sep 2026 07:51:00 -0400https://www.seroundtable.com/google-september-2026-spam-update-weekend-impact-42174.htmlThe first stage of the Google September 2026 Spam update seems to have been felt in a big way starting Friday, September 25th, with even more movement on Saturday, September 26th and then ending on Sunday, September 27th. There is more to come, since we are only five days into the two-week rollout.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-web-search-service-api-documentation-removed-42168.htmlMon, 28 Sep 2026 07:41:00 -0400https://www.seroundtable.com/google-web-search-service-api-documentation-removed-42168.htmlA couple of weeks ago, Google seemed to accidentally publish its Web Search Service API documentation, then pulled it down last week. Google doesn't offer a public Web Search Service API, so we really can't access it, but I assume it does have some partners with access, like Apple. Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-merchant-center-policy-docs-updates-42167.htmlMon, 28 Sep 2026 07:31:00 -0400https://www.seroundtable.com/google-merchant-center-policy-docs-updates-42167.htmlGoogle has updated several Google Merchant Center policy documents late last week. The documents include Products that enable dishonest behavior, Dangerous products, Counterfeit products, Sexual content, Editorial & professional requirements, the overarching Shopping ads policies overview and probably more.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-overviews-loading-button-42170.htmlMon, 28 Sep 2026 07:21:00 -0400https://www.seroundtable.com/google-ai-overviews-loading-button-42170.htmlGoogle is testing replacing the "Show more" button under the AI Overviews with a "Loading..." button. Also, earlier this year, Google tested "Enter AI Mode" for the button text but that obviously did not stick.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-merchant-center-api-help-doc-update-42137.htmlMon, 28 Sep 2026 07:11:00 -0400https://www.seroundtable.com/google-merchant-center-api-help-doc-update-42137.htmlGoogle has completely revamped the Google Merchant Center API help document page. It was previously named "API access to Merchant Center" and was renamed to "Google Merchant Center API." Plus, the content on the page has been completely rewritten and expanded.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-profiles-follow-button-removed-42169.htmlMon, 28 Sep 2026 07:05:00 -0400https://www.seroundtable.com/google-search-profiles-follow-button-removed-42169.htmlGoogle seems to have removed the Follow button from the desktop search results page, but it is still on the mobile search results page. The follow button lets you quickly follow a Search profile for the individual or brand you searched for.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-test-more-sitelinks-designs-42172.htmlMon, 28 Sep 2026 05:45:00 -0400https://www.seroundtable.com/google-test-more-sitelinks-designs-42172.htmlGoogle continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a horizontal line across the left side of the mobile search result snippet. Googlebarry@rustybrick.com (Barry Schwartz)