A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzWed, 27 May 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-05-27-2026-41391.htmlWed, 27 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-27-2026-41391.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/sundar-pichai-nick-fox-google-interview-41388.htmlWed, 27 May 2026 07:51:00 -0400https://www.seroundtable.com/sundar-pichai-nick-fox-google-interview-41388.htmlThere are two interviews that is probably worth a listen of Google's CEO, Sundar Pichai and Google's SVP of Knowledge & Information, out of Google I/O and Google Marketing Live. If you listen, you can see the direction Google Search is headed - and duh, it is AI.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-check-real-time-stock-41392.htmlWed, 27 May 2026 07:41:00 -0400https://www.seroundtable.com/google-local-check-real-time-stock-41392.htmlGoogle is testing letting searchers check for real-time stock, inventory, of products through the local pack in the search results. There is this new button being tested next to view "more places" in the local pack that says, "Check real-time stock."Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-discover-report-bug-41390.htmlWed, 27 May 2026 07:31:00 -0400https://www.seroundtable.com/google-discover-report-bug-41390.htmlGoogle has confirmed another bug with the Search Console Discover performance report on May 21st. Google said there was another data logging issue that may cause a decrease in clicks and impressions for May 21, 2026.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-real-time-policy-reviews-41393.htmlWed, 27 May 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-real-time-policy-reviews-41393.htmlGoogle is rolling out what it calls Real-Time Policy Reviews within Google Ads for Responsive Search Ads and rolling out to other campaign types later in the year. Google wrote, "this feature provides instant feedback during the ad creation process, significantly reducing the time it takes for your ads to begin serving."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-links-up-referrals-41383.htmlWed, 27 May 2026 07:11:00 -0400https://www.seroundtable.com/chatgpt-links-up-referrals-41383.htmlNew data out of Similarweb says that since OpenAI began surfacing more prominent links to brands in the ChatGPT answers, referral traffic is up 150%. Also pageviews per visit is up 24% and time on site is up 11%.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-26-2026-41384.htmlTue, 26 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-26-2026-41384.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/eu-fine-google-triple-million-euros-41382.htmlTue, 26 May 2026 07:51:00 -0400https://www.seroundtable.com/eu-fine-google-triple-million-euros-41382.htmlThe European Union may fine Google its largest fine for a breach of the 'new Digital Markets Act (DMA). It would be in the triple millions of Euros and would be done because Google allegedly favors its own services in its own search results.Google Newsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-shopping-ads-in-ai-mode-styles-41381.htmlTue, 26 May 2026 07:41:00 -0400https://www.seroundtable.com/google-shopping-ads-in-ai-mode-styles-41381.htmlWe know Google said it was expanding shopping ads into AI Mode and saw some examples of that. We also know about the new conversational discovery ads and highlighted answer ads. So I am not sure if this is another new format or part of those, but this one seems different.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-growing-expanding-shopping-ads-41374.htmlTue, 26 May 2026 07:31:00 -0400https://www.seroundtable.com/google-growing-expanding-shopping-ads-41374.htmlGoogle is testing Shopping ads that enlarge, grow and expand when you hover your mouse cursor over the ad unit. We saw something like this for another Google ad format in March and now we are seeing a variation of this for Google Shopping ads.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-merchant-center-conversational-attributes-41370.htmlTue, 26 May 2026 07:21:00 -0400https://www.seroundtable.com/google-merchant-center-conversational-attributes-41370.htmlPart of Google Marketing Live was a small note about conversational attributes, a way to add more attributes to your product feeds within Google Merchant Center that can be used "to update their product descriptions to reflect the more conversational way people search."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-photos-videos-view-counts-41375.htmlTue, 26 May 2026 07:11:00 -0400https://www.seroundtable.com/google-business-profiles-photos-videos-view-counts-41375.htmlGoogle is now showing the number of times a photo or video was viewed and seen by users in the Google Business Profiles photos/videos section. So now, business owners can see if the images and videos that they are uploading are being seen by searchers and which are the most popular ones.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-25-2026-41379.htmlMon, 25 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-25-2026-41379.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-may-2026-core-update-landed-41380.htmlMon, 25 May 2026 08:01:00 -0400https://www.seroundtable.com/google-may-2026-core-update-landed-41380.htmlAs you know, Google announced the May 2026 core update on Thursday afternoon and it didn't take long for the update to be felt by the SEO community. Many, not all, but many, started to feel the impact of this core update over the weekend.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-officially-appeals-search-monopoly-ruling-41376.htmlMon, 25 May 2026 07:51:00 -0400https://www.seroundtable.com/google-officially-appeals-search-monopoly-ruling-41376.htmlWe knew Google would appeal the search monopoly ruling; in fact, Google asked the courts to pause the remedies until the appeal is handled. Google was ruled an illegal monopoly in August 2024 but then the courts refused to break up Google as part of the remedies in September 2025.Google Newsbarry@rustybrick.com (Barry Schwartz)