A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzFri, 29 May 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-05-29-2026-41415.htmlFri, 29 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-29-2026-41415.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-05-29-2026-41408.htmlFri, 29 May 2026 08:01:00 -0400https://www.seroundtable.com/video-05-29-2026-41408.htmlThis week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between....Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-prospects-mode-41407.htmlFri, 29 May 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-prospects-mode-41407.htmlGoogle Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, engaged with, or visited your site. Some call them cold prospects.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-quality-raters-guidelines-rankings-41414.htmlFri, 29 May 2026 07:41:00 -0400https://www.seroundtable.com/google-search-quality-raters-guidelines-rankings-41414.htmlJohn Mueller from Google said that the Google Search Quality Raters guidelines are not a guide for search rankings. Meaning, the content in those guidelines is not a blueprint on how to rank your website in Google Search.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-1st-order-price-label-41386.htmlFri, 29 May 2026 07:31:00 -0400https://www.seroundtable.com/google-1st-order-price-label-41386.htmlOver a year ago, we saw Google testing a "First order" label on shopping ads within search. Now, we are seeing Google test a variation of that named "1st order price" on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-discover-profile-page-short-urls-41385.htmlFri, 29 May 2026 07:21:00 -0400https://www.seroundtable.com/google-discover-profile-page-short-urls-41385.htmlGoogle is testing short URLs with @handles for the Google Discover publisher profile pages. Instead of those long URLs that go on forever, Google is testing a format that uses the publisher's handle.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-sitelinks-ads-41395.htmlFri, 29 May 2026 07:11:00 -0400https://www.seroundtable.com/bing-sitelinks-ads-41395.htmlMicrosoft Bing is testing a new style of sitelinks for the search ads. These sitelinks differ in that they are narrower, use a smaller font, have a border and when you hover over them, they change from a blue font to a bold black font.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-28-2026-41406.htmlThu, 28 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-28-2026-41406.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode and AI Overviews gain preferred sources...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-preferred-sources-41394.htmlThu, 28 May 2026 07:51:00 -0400https://www.seroundtable.com/google-ai-preferred-sources-41394.htmlGoogle is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is expanding to more search results (which is not specific to AI Mode and AI Overviews).Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-inauthentic-mentions-ai-41401.htmlThu, 28 May 2026 07:41:00 -0400https://www.seroundtable.com/google-inauthentic-mentions-ai-41401.htmlGary Illyes from Google reportedly said at the Search Central Live Shanghai 2026 event on May 15th that he and Google strongly warns against buying or manipulating mentions brand mentions to try to show up in the AI responses, AI Overviews and AI Mode.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-sitename-favicon-interface-test-41404.htmlThu, 28 May 2026 07:31:00 -0400https://www.seroundtable.com/google-sitename-favicon-interface-test-41404.htmlGoogle is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the rest of the snippet; the title and description and sitelinks. Typically, the favicon spans two lines covering the sitename one the first line and URL on the next line.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-ads-conversion-optimized-campaigns-41402.htmlThu, 28 May 2026 07:21:00 -0400https://www.seroundtable.com/chatgpt-ads-conversion-optimized-campaigns-41402.htmlOpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-delete-performance-data-41403.htmlThu, 28 May 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-delete-performance-data-41403.html As you know, Google updated its Google Ads data retention policy recently, which changed how long it will store some of its shorter-term performance data. Specifically, the data hourly, daily, and weekly reporting data...Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41405.htmlThu, 28 May 2026 07:05:00 -0400https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41405.htmlGoogle is rolling out a new AI performance report within Google Merchant Center named AI performance insights. Google said the "AI performance insights can help provide you with a view into your brand's performance on AI surfaces and how you can optimize your product data to improve your performance on these AI powered experiences."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-27-2026-41391.htmlWed, 27 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-27-2026-41391.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)