A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzFri, 10 Jul 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-07-10-2026-41665.htmlFri, 10 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-10-2026-41665.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-07-10-2026-41660.htmlFri, 10 Jul 2026 08:01:00 -0400https://www.seroundtable.com/video-07-10-2026-41660.html This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-ai-labels-41659.htmlFri, 10 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-ai-labels-41659.htmlGoogle Ads will now show if an ad was credited with AI or edited with AI across Search, YouTube and Discover. This AI notation will primarily show in the My Ad Center panel under "How this ad was made" but in some regions, based on the local law, Google may show an ad AI label directly on the ad.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-product-categories-evolving-taxonomy-41654.htmlFri, 10 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-product-categories-evolving-taxonomy-41654.htmlGoogle Ads updated its About product category insights help document to say that it "automatically assigns your products to categories using a continuously evolving product taxonomy." This was previously not documented on the Google Ads side but has been on the Google Merchant Center side for several years.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-performance-reports-platform-properties-41663.htmlFri, 10 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ai-performance-reports-platform-properties-41663.htmlThere is this hack (or trick) to force Google Search Console to show you the generative AI performance report for your social and video content, the new platform properties feature. All you need to do is add "/ai" after "search-analytics" or "discover" in the URL within Search Console. This doesn't work for normal properties but it currently works for the platform properties (at least for now).Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-canonicalization-two-weeks-41664.htmlFri, 10 Jul 2026 07:21:00 -0400https://www.seroundtable.com/google-canonicalization-two-weeks-41664.htmlGoogle has updated the Fix canonicalization issues help documentation to add a new section to the top around how long it takes to fix those issues, if the pages are clustered together, and if the pages are different enough.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-ads-overview-tab-41661.htmlFri, 10 Jul 2026 07:11:00 -0400https://www.seroundtable.com/chatgpt-ads-overview-tab-41661.htmlOpenAI has been busy adding and expanding its ad platform, ChatGPT Ads. OpenAI sent out an email yesterday announcing a new Overview tab and that it has expanded to Japan and South Korea.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-you-have-no-reviews-yet-41662.htmlThu, 09 Jul 2026 14:30:00 -0400https://www.seroundtable.com/google-you-have-no-reviews-yet-41662.htmlA new day and a new Google Business Profiles review bug. It seems a ton of business owners are seeing a message that reads "You have no reviews yet" when clicking on the option to read reviews of their Google Business Profile listing. Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-09-2026-41657.htmlThu, 09 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-09-2026-41657.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-formats-alcohol-ads-41652.htmlThu, 09 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-ads-formats-alcohol-ads-41652.htmlGoogle Ads updated its alcohol policy to provide more examples of ad formats that don't allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads, consumer ratings annotations, Discovery ads, dynamic search ads and Gmail ads.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-merchant-center-next-41658.htmlThu, 09 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-merchant-center-next-41658.htmlGoogle has removed "Next" from Google Merchant Center Next and it is now to be known as just Google Merchant Center. Google announced this over here saying, "The platform you use today will simply be referred to as Google Merchant Center."Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-generative-ai-controls-41653.htmlThu, 09 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-search-generative-ai-controls-41653.htmlGoogle seems to be rolling out the new Generative AI controls in Google Search Console to sites outside the United Kingdom. It initially launched a month ago only for .co.uk based sites but now we are seeing it roll out for some (not all) sites based in the US and other countries.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-favicons-sitelinks-41656.htmlThu, 09 Jul 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-favicons-sitelinks-41656.htmlGoogle is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads. Generally, we only see the favicon in the main sponsored or organic listing, but here Google is testing showing favicons for all the links in the sponsored results grouping, including all the sitelinks.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-travel-expands-41655.htmlThu, 09 Jul 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-travel-expands-41655.htmlGoogle announced it has expanded Search campaigns for Travel to an open beta for the Things to Do and Events verticals. This brings you Search and AI Max features for those types of campaigns.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-broke-all-usage-records-41651.htmlWed, 08 Jul 2026 11:58:00 -0400https://www.seroundtable.com/google-search-broke-all-usage-records-41651.htmlNick Fox, Senior Vice President of Knowledge & Information at Google, said Google Search "broke all prior usage records and saw its highest usage in history" after Argentina scored its winning goal in yesterday's World Cup match.Googlebarry@rustybrick.com (Barry Schwartz)