A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzThu, 02 Jul 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-07-02-2026-41616.htmlThu, 02 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-02-2026-41616.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-bidding-campaigns-limited-budget-41618.htmlThu, 02 Jul 2026 07:58:00 -0400https://www.seroundtable.com/google-ads-bidding-campaigns-limited-budget-41618.htmlGoogle Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns limited by budget. It seems like this bidding update will end up costing advertisers even more money.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/july-2026-google-webmaster-report-41591.htmlThu, 02 Jul 2026 07:51:00 -0400https://www.seroundtable.com/july-2026-google-webmaster-report-41591.htmlHere is the monthly Google Webmaster report, where I summarize the major organic Google Search news and SEO topics from the past month. The big news was the Google June 2026 spam update, which took only two days to roll out and felt like it started earlier and was substantial. Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-webmaster-tools-ai-reports-backfill-41606.htmlThu, 02 Jul 2026 07:41:00 -0400https://www.seroundtable.com/bing-webmaster-tools-ai-reports-backfill-41606.htmlIf you take a look at the Bing Webmaster Tools newish AI performance reports, you may see more data, impressions, etc showing up on and after June 1, 2026. Microsoft said this is just "regular data backfilling" and there are "no anomalies" (which I think is a dig at Google). Bing SEObarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-updates-all-campaigns-41598.htmlThu, 02 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-updates-all-campaigns-41598.htmlGoogle has reportedly updated the Google Ads "All Campaigns" drop-down selection box to be from the center of the screen to the top-left corner and added the full campaign hierarchy in an expandable view. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-publisher-hosted-amp-pages-change-41614.htmlThu, 02 Jul 2026 07:21:00 -0400https://www.seroundtable.com/google-publisher-hosted-amp-pages-change-41614.htmlGoogle updated how it handles sending searchers to AMP pages within Google Search. Now Google will send searchers directly to publisher-hosted AMP pages instead of the cached pages displayed in an AMP viewer. Google said this was done because it "simplifies and reduces maintenance efforts for publishers who are creating AMP content."Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-expert-book-call-emails-unsubscribe-41617.htmlThu, 02 Jul 2026 07:16:00 -0400https://www.seroundtable.com/google-ads-expert-book-call-emails-unsubscribe-41617.htmlGoogle has now added an unsubscribe option to those book a call with your Google Ads expert emails that you find in your inbox just way too often. This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google said it will do something about it. Well, in 2026, we now have an unsubscribe link.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-channel-diagnostics-41607.htmlThu, 02 Jul 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-channel-diagnostics-41607.htmlGoogle Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within "Channel Performance" under the "Insights & Reports" section. This shows you the diagnostic data of all the channels together and of a specific channel in particular, all in one place. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-01-2026-41605.htmlWed, 01 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-01-2026-41605.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google improved the recipe results in AI Mode, to make them more clickable...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-improves-links-recipes-41600.htmlWed, 01 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-ai-mode-improves-links-recipes-41600.htmlRecipe bloggers really have Google's ear, as Google has made yet another official change to its AI Mode recipe results. Google's Robby Stein announced on X the launch of "a new visual treatment making it even easier to discover and visit recipe pages with AI Mode." He added there are now "prominent links at the top of responses with useful details and images '" like the creator name, recipe ratings and number of ingredients."Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-overview-markdown-files-41595.htmlWed, 01 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-ai-overview-markdown-files-41595.htmlGoogle AI Overviews can show the contents of the markdown files of web pages directly in the snippets within those AI Overviews. Google's John Mueller called this "unexpected" and that this does not mean Google treats markdown files any differently than any other content page.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.htmlWed, 01 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.htmlGoogle is testing the placement of AI-generated summaries in Google Ads sponsored results, right below the description. Google did add the disclaimer to the ad, "Google Al responses are generated independently and can make mistakes, so double-check responses."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/fake-dmca-takedowns-google-search-41596.htmlWed, 01 Jul 2026 07:21:00 -0400https://www.seroundtable.com/fake-dmca-takedowns-google-search-41596.htmlGoogle has always allowed you to request that content be removed from Google Search via the legal DMCA request form. But in the past year or so, this legal route has become a negative SEO nightmare. Real content, owned by the original publisher and website, has been removed from Google Search due to fraudulent DMCA requests that Google is complying with, even though they are not legit.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-adsense-ad-intents-gemini-generated-content-41597.htmlWed, 01 Jul 2026 07:11:00 -0400https://www.seroundtable.com/google-adsense-ad-intents-gemini-generated-content-41597.htmlGoogle is adding AI-generated content, generated by Gemini, to Google AdSense ad intents formatted ads. That means when a user interacts with the AdSense ad unit, a link, anchor or chip, it opens a dialog that shows the user ads and Gemini-generated content related to the ad intent clicked.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-trends-comparison-over-time-data-41604.htmlWed, 01 Jul 2026 06:13:00 -0400https://www.seroundtable.com/google-trends-comparison-over-time-data-41604.htmlGoogle Trends now lets you plot the change of interest in keyword phrases over time and then compare those over the previous time. There is a new compare to previous time period button you can click on Google Trends to get the good looking chart to be drawn.Googlebarry@rustybrick.com (Barry Schwartz)