Search Engine Roundtable

Do Meta Descriptions Help You Rank Higher in Google?

barry@rustybrick.com (Barry Schwartz) — Wed, 09 Jul 2008 08:09:20 -0500

A WebmasterWorld thread has discussion around the META description. There is no doubt that most search engines look and use the META description on some level. Google and Yahoo and Live Search may use it for your search results snippet,...

The Tide Has Shifted: Microsoft adCenter Begins to Outpace Yahoo Search Marketing

barry@rustybrick.com (Barry Schwartz) — Wed, 09 Jul 2008 07:57:55 -0500

First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend. Then Google outpaced Overture. Overture was bought by Yahoo and Yahoo's Overture (now Panama) secured the second place in advertiser spend. Well, now, it seems like...

Google AdWords Tests Flipping Background Colors

barry@rustybrick.com (Barry Schwartz) — Wed, 09 Jul 2008 07:51:30 -0500

The iCrossing blog captured screen shots of Google testing flipping the standard blue background line to the AdWords yellow background color. Typically, the line that contains "X results of ..." contains a blue background and typically, the AdWords ads at...

Daily Search Forum Recap: July 8, 2008

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 17:00:45 -0500

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google AdWords Editor 6.0 Users Report Statistic Download Glitches

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 10:24:06 -0500

Last month, Google released AdWords Editor 6.0 and now people are starting to encounter technical glitches with the software. In particular, the length of download for statistics has increased and "render[s] the tool useless" for many. In fact, you can't...

Google Faces Bad Press on Day Care Decision, Microsoft/Yahoo, and Irrelevant MySpace Ads

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 09:48:29 -0500

Google has faced a lot of criticism in the press lately as a result of some decisions and the slow decline of their product offerings. In one New York Times article, Google is criticized for raising the price of day...

Google Affiliate Network's New Interface Launched

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 09:33:11 -0500

As discussed last week, the Google Affiliate Network is starting to surface. In an email sent to selected individuals, Google announces the debut of the affiliate network: Google Affiliate Network, formerly DoubleClick Performics, is pleased to unveil a refreshed ConnectCommerce...

Google Webmaster Tools Collecting Incorrect URLs In Duplicate Title Tags Section

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 08:02:41 -0500

A WebmasterWorld thread is reporting either a somewhat widespread glitch in Google Webmaster Tools or some sites that are having issues. I am personally able to validate the issues, so let me show them to you. I logged into Google...

Insights Into Yahoo Search From Interview With Priyank Garg

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 07:53:11 -0500

Eric Enge Interviews Yahoo's Priyank Garg has an extremely detailed and educational interview with Yahoo's director of product management for Yahoo! Search Technology. Priyank Garg is a great guy - I have known him for the past couple years at...

Google's Keyword Tool Now Showing Search Volume Numbers

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 07:37:48 -0500

Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for "Approx Search Volume: June" and "Approx Avg...

Major Live Search July 2008 Update

barry@rustybrick.com (Barry Schwartz) — Tue, 08 Jul 2008 07:30:06 -0500

A WebmasterWorld thread has new chatter about a possible Microsoft Live Search update that is taking place. The reports are very new, but also extremely significant. Here are some quotes from some webmasters noticing the changes at Microsoft: Has anyone...

Daily Search Forum Recap: July 7, 2008

barry@rustybrick.com (Barry Schwartz) — Mon, 07 Jul 2008 17:00:47 -0500

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google AdSense Earnings Take a Plunge on July 4th Weekend

barry@rustybrick.com (Barry Schwartz) — Mon, 07 Jul 2008 09:15:21 -0500

The holiday weekend has come and gone, and most people have taken vacations with their families. The last thing many people do is sit at their computer and make purchases or surf the web. As every addicted Google AdSense publisher...

The Impact of Punctuation in Keywords on Google Results

barry@rustybrick.com (Barry Schwartz) — Mon, 07 Jul 2008 09:04:26 -0500

Receptional Andy at WebmasterWorld has shared a great guide with us about how punctuation impacts search results in Google. For example, key|word is like a boolean operator and tells Google that you're looking to search for either "key" or "word."...

Should We Worry About a New Form of Typosquatting?

barry@rustybrick.com (Barry Schwartz) — Mon, 07 Jul 2008 08:31:49 -0500

It's becoming easier to start registering domains with typos -- but not the kind you'd expect with a little extra letter here and there. It starts out with a discovery from pageoneresults: With the approval of IDNs recently and now...