A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzWed, 22 Jul 2026 11:44:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/google-local-review-replies-not-displaying-41739.htmlWed, 22 Jul 2026 11:44:00 -0400https://www.seroundtable.com/google-local-review-replies-not-displaying-41739.htmlAnother day, another bug with Google local, specific with reviews. Today's bug is that the review replies are not showing up for many. This is a new widespread bug, that seems to be impacting all Google Business Profiles.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-22-2026-41733.htmlWed, 22 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-22-2026-41733.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is now using Gemini 3.5 Flash-Lite...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-35-flash-lite-41729.htmlWed, 22 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-search-35-flash-lite-41729.htmlGoogle Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode. Google wrote, "3.5 Flash-Lite is also rolling out in Google Search," on the company news blog.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-missed-opportunities-recommendations-41723.htmlWed, 22 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-missed-opportunities-recommendations-41723.htmlGoogle Ads has moved the formerly known as "Missed Growth Opportunities" from Labs into the official Recommendations tab and under the new name of "Missed Opportunities." This shows you your missed clicks, conversions and conversion value metrics.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-chatgpt-bottom-citations-41721.htmlWed, 22 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ai-mode-chatgpt-bottom-citations-41721.htmlBoth Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing this thing that loads a citation box overlay on click.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-lawsuit-serpapi-dismissed-41731.htmlWed, 22 Jul 2026 07:21:00 -0400https://www.seroundtable.com/google-lawsuit-serpapi-dismissed-41731.htmlLast December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi's motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile its complaint if it can demonstrate authorization from copyright owners.Google Newsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-appeals-limit-41730.htmlWed, 22 Jul 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-appeals-limit-41730.htmlGoogle Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, "Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6 months prior."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-updates-optimize-your-crawl-budget-41732.htmlWed, 22 Jul 2026 07:05:00 -0400https://www.seroundtable.com/google-updates-optimize-your-crawl-budget-41732.htmlGoogle has updated its Optimize your crawl budget page, it said to "improve clarity, terminology consistency, and flow." One thing that is new in the document is that Google said that "Every site starts with the same default, conservative crawl capacity limit."Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-21-2026-41720.htmlTue, 21 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-21-2026-41720.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads are transitioning to the main Google Ads platform...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.htmlTue, 21 Jul 2026 07:51:00 -0400https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.htmlGoogle announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these campaigns to transition into.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-updates-pmax-ai-generates-text-customization-41707.htmlTue, 21 Jul 2026 07:41:00 -0400https://www.seroundtable.com/google-updates-pmax-ai-generates-text-customization-41707.htmlGoogle made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say "Google AI generates headlines and descriptions from your landing page content, domain, and current ads."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-bulk-linking-analytics-41714.htmlTue, 21 Jul 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-bulk-linking-analytics-41714.htmlGoogle Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says "Save Time with Bulk Linking" and Link with more Google Ads accounts.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-open-sitelinks-41719.htmlTue, 21 Jul 2026 07:21:00 -0400https://www.seroundtable.com/bing-open-sitelinks-41719.htmlMicrosoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-images-shopping-panel-41708.htmlTue, 21 Jul 2026 07:11:00 -0400https://www.seroundtable.com/bing-images-shopping-panel-41708.htmlMicrosoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-07-20-2026-41715.htmlMon, 20 Jul 2026 10:00:00 -0400https://www.seroundtable.com/recap-07-20-2026-41715.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)