A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzFri, 22 May 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-05-22-2026-41365.htmlFri, 22 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-22-2026-41365.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched the May 2026 core update on Thursday afternoon. Google Search Console links report drops tons of links...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-05-22-2026-41366.htmlFri, 22 May 2026 08:01:00 -0400https://www.seroundtable.com/video-05-22-2026-41366.htmlThis week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box. Google also launched Gemini 3.5 Flash, which is now powering...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.htmlFri, 22 May 2026 07:51:00 -0400https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.htmlOpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/why-split-your-xml-sitemap-file-for-google-41202.htmlFri, 22 May 2026 07:41:00 -0400https://www.seroundtable.com/why-split-your-xml-sitemap-file-for-google-41202.htmlFor many many years, some SEOs have a strategy of breaking up their XML sitemap files into categories. SEOs do it for various reasons, sometimes it is dependent on the site and site structure.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-email-alerts-41363.htmlFri, 22 May 2026 07:31:00 -0400https://www.seroundtable.com/google-search-console-email-alerts-41363.htmlAre you the type of SEO that digs into all the Google Search Console reporting every single day, to find technical issues or other problematic issues? Or do you sit back and just wait for an email from Search Console warning you about an issue you need to address? Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-sale-prices-shopping-ads-41357.htmlFri, 22 May 2026 07:21:00 -0400https://www.seroundtable.com/bing-sale-prices-shopping-ads-41357.htmlMicrosoft Bing is testing showing the sale price in the shopping ads within the Bing search results. Bing highlights the sale price in green and crosses out the original price, while also showing a price in a blue highlight. I am not sure what the blue highlight is.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-pricing-labels-41349.htmlFri, 22 May 2026 07:11:00 -0400https://www.seroundtable.com/google-pricing-labels-41349.htmlGoogle is testing showing pricing labels on product and shopping results. It shows if the price is current or what the price usually is. Google labels the product results, near the price as "was" or "usually." I am sure there are more labels.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-console-links-report-broke-41371.htmlThu, 21 May 2026 16:14:00 -0400https://www.seroundtable.com/google-search-console-links-report-broke-41371.htmlIt looks like the Google Search Console link report has gone haywire and is broken pretty badly. Tons of SEOs are seeing zero links in the report, whereas others are seeing huge drops in the link counts in the report.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/shavuot-5786-41336.htmlThu, 21 May 2026 15:00:00 -0400https://www.seroundtable.com/shavuot-5786-41336.html This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Friday, May 22, 2026. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours...Blog Administrationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-may-2026-core-update-41367.htmlThu, 21 May 2026 12:04:00 -0400https://www.seroundtable.com/google-may-2026-core-update-41367.htmlGoogle officially announced the rollout of the May 2026 core update just now, on Thursday at around 11:43 am ET. This core update is expected to take about 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-05-21-2026-41362.htmlThu, 21 May 2026 10:00:00 -0400https://www.seroundtable.com/recap-05-21-2026-41362.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Marketing Live is done and we covered the new conversational discovery ads and highlighted answer ads...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-conversational-discovery-ads-highlighted-answers-41352.htmlThu, 21 May 2026 07:51:00 -0400https://www.seroundtable.com/google-conversational-discovery-ads-highlighted-answers-41352.htmlGoogle announced at Google Marketing Live two new ad formats that will show up in Google's AI Mode. Google said there are conversational discover ads and highlighted answer ads, and of course, they are labeled as "Sponsored."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-shopping-ads-41353.htmlThu, 21 May 2026 07:41:00 -0400https://www.seroundtable.com/google-ai-mode-shopping-ads-41353.htmlGoogle announced at Google Marketing Live that it is also bringing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode in the coming months.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ask-advisor-41354.htmlThu, 21 May 2026 07:31:00 -0400https://www.seroundtable.com/google-ask-advisor-41354.htmlGoogle announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-product-grid-for-you-label-41348.htmlThu, 21 May 2026 07:21:00 -0400https://www.seroundtable.com/google-search-product-grid-for-you-label-41348.htmlGoogle is testing a "for you" label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant.Googlebarry@rustybrick.com (Barry Schwartz)